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Children’s Response to Interracial Cheerios Commercial Will Restore Your Faith in Humanity

Last month we discussed the major buzz generated by Cheerios‘ “Just Checking” commercial, which featured an interracial family. Somehow, in 2013, this sweet, simple ad garnered enough inflammatory responses on YouTube for the site to shut down the comments section.

While some adults were losing their cool over the “controversial” portrayal of what could easily be the family next door, many children, it seems, were having an all-together different reaction to the same ad.

The below video, part of a Fine Bros. series that has kids, teens, and elderly people react to viral videos, news stories, or trends, features children reacting to the commercial. After giving their take on the spot (hint: not one mentions an interracial couple), they are told that the video they just watched really, really upset some people, a fact that totally flabbergasts them.

The kids are then told why the ad was controversial, and their reactions are priceless.

In the disclaimer before the video, the Fine brothers write, “The insights of children about these issues can give incredible insight into where our society really is and where we are headed as people.”

If that is the case, then we are headed into the weekend with our faith in humanity completely restored. We hope you enjoy this as much as we did. Happy Friday!

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