Cision, makers of CisionPoint PR software, among other media list and monitoring offerings, has announced several upgrades including search, geo-targeting, video editing tools and automatic email news alerts.
The search function could be appealing to PR pros as it offers “a 90-day archive of radio and TV broadcast coverage from all 210 designated marketing areas (DMAs) in the U.S.; more than five thousand top U.S. newspapers, magazines and trade journals; more than 20,000 news websites; and hundreds of thousands of blogs.” The 90-day archive makes it impossible for PR pros to compare coverage year over year or quarter by quarter, but could be helpful for digging up past coverage by reporters or news outlets that one is pitching.
In addition, the company announced CisionPoint has reached 5,000 customers and 20,000 users.
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