The new publication is available on the Web, via iPad and other tablets, in print, and on mobile devices, reaching 60,000 marketers around the world.
The inaugural issue features a roundtable of marketing leaders to share what they most love about marketing. It also delves in to topics such as geopolitical turbulence and the marketing consequence; MasterCard International’s strategy and approach to sponsoring the 2011 Rugby World Cup; an interview with the president of Safeway’s marketing division; and a profile of RAK Ceramics, a $1 billion emerging market success story.
The journal also has a host of global brands featured, including IBM, Yahoo!, and Saudi Telecom.
The issue is available here.
- Podcasts Are Having Another Moment Thanks to 'Serial'
- Now That Paper Broke The Internet, Where Does It Go From Here?
- Communications Week Panel's Recipes for Pitching Digital, Video and Local Media Outlets
- Should PR Pay Attention to Derek Jeter's 'The Players’ Tribune?'