Didn’t think CNN could come up with a dumber pseudo-branding stunt than beaming its reporters into the studio as holograms that weren’t really holograms?

Well, tonight everyone’s favorite name in cable news plans to commandeer the Empire State Building for use as a sort of (very confusing) election barometer. We’ll let them explain:

“…the iconic beacon of Gotham will be exclusively displaying the race to 270 electoral votes with a vertical LED illuminated ‘meter’ on its spire—blue for President Obama, and red for former Governor Romney.”

Still not clear on that? It’s OK, neither are we–but we do know that the entire “spire” will turn either red or blue once the winner has been declared. Sexy!

Most important follow-up question: will this move convince more viewers to pick CNN as their network of choice tonight and every night forevermore? We doubt it!

Is this the dumbest media stunt of the election? Probably not–but we hear that contest is gonna be a real nail-biter! If CNN really wants to come out on top, they should somehow force the loser to make his concession speech from the observation tower before parachuting to the street below. We might actually watch that.