If it seems like we’ve been writing a lot about Coke recently, that’s because we have been; the cola giant has been on a marketing roll as of late, releasing one creative effort after another to support its concept of “sharing happiness” on a global scale.
The most recent addition to the happy lineup is the new “sharing can”, which breaks apart into two smaller cans of coke. Not only does it facilitate sharing (without sending germaphobes like us into a meltdown), but it effectively removes 50% of the guilt of drinking a sugary beverage — now you can split a coke with a friend (literally) like you can a dessert — twice the friendliness, half the calories!
Okay, that last part is ours, but we still think it’s pretty good.
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