Conde Nast is set to launch Social Sidekick tomorrow, a web tool (based on internal technology) that will pull the most digitally shared content from W, Glamour, Style.com, Lucky, Teen Vogue, and Self and push it out to readers. However, publicists should note: this will go out with advertising content that will be tailored to work with the topics covered in the text. Gucci is the advertiser through October. So if your client appears in the editorial and is a Gucci competitor, they should know they’ll be sharing the spotlight.
Speaking of Conde Nast online, Min Online took a look at online growth between June 2010 and July 2011 and found that Vogue.com doubled the size of its audience to 42 million page views per month. The site was revamped in September 2010. And Self saw a heap of audience growth after it added nutritional trackers and reader challenges to its site.