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Archives: October 2008

Vampires are Elitist; Zombies are Populist

In our call for Halloween pitches that worked, we heard from Jen Hobbs at Skyhorse Publishing, publicist for two venerable tomes “The Zen of Zombie” and “The Vampire Survival Guide”.

In addition to placements in the Washington Post, and Chicago Trib, Hobbs targeted the undead demographic and placed both authors on Fox’s Red Eye show at 3 AM.

Check out the banter above between Red Eye host Greg Gutfeld and Zombie pundit Scott Kenemore. If you didn’t suspect this already, Zombies are the single-minded working class of the monster world, where those East-coast Vampires are elitist since they need to be fabulous. Gutfeld even touches upon the dreaded N-word topic too–necrophelia. Because zombies need to get some too.

Joe the Zombie can find tips on how to fight elitist Vampires in the Red Eye segment after the jump:

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Scary Halloween Pitches That Worked: PumpkinFit Workouts!

For a little scary fun, we put out a query on HARO to see what kind of frightening pitches are sticking like ancient gauze on a decomposed mummy.

Some threw everything but the kitchen cauldron in their pitches, while others like Toronto-based personal trainer Marci Lall slashed right to the point like Jason (not me, the Friday the 13th guy). Lall booked himself on the popular local news show Breakfast Television and got the anchors to pump some pumpkins.

Lall also did something we love: he supported his pitch with a link: The site is a simple permissions marketing ‘soft yes’ offering a free PumpkinFit workout book in exchange for an email address.

Best of luck Marci. Your pumpkin pitch takes the cake pie.

CrunchGear Founder to MWW Group


(CrunchGear co-founder Blake Robinson)

After a short stint at Federated Media interpreting web metrics for things like Amex’s OPEN Formum , CrunchGear co-founder and blogger Blake Robinson joins MWW Group as Senior Digital Media Specialist.

Robinson presumably joins to fill the gap left by Tom Biro who is now Senior Director of Digital Communications at MTV, and Chris Thiik, Director of Marketing at Spout.

Robinson has the sought after combination of new media and journalism experience, according to MWW CEO Michael Kempner in the release:

Blake brings a valuable range of skill sets from his years of
experience as blogger, journalist and a marketer. His deep understanding of the digital media landscape combined with the perspective he brings as a marketer and former journalist makes him a tremendous addition to an already strong team.

PS: We miss Biro’s MediaDrop blog. Similar commentary can be found on

The Ticker: Keeping Momentum, The Lowest of Lows, Citizen Funded Journalism…

Spin the Agencies of Record


(Flexible display gadgets developed at Arizona State in partnership with the Army)

This edition of Spin the Agencies of Record includes account wins in real estate, children’s health, Boston non-profits, cool bendable display technology, and a gathering of the minds in Abu Dhabi:

Rubenstein lands Dezer Signature Brands, a real estate developer

Impress PR selected as agency of record for Arizona State’s Flexible Display Center

In time for trick-or-treaters suffering from food allergies, Adam Kluger signs “Take in Case”

Boston-based Louder Than Words adds volume to three: The Boston Schoolyard Initiative, 1199SEIU United Healthcare Workers East of Massachusetts, and Advancing Women Professionals and the Jewish Community.

The Dowd Agency hired for the Future Capitals Summit in Abu Dhabi this January. Professor Stephen Hawking, Former President of Mexico Vicente Fox, Peter Buffett, and Robert Levin of Davos Tech Pioneer Fame Club are attending.

Joe the Plumber’s Publicist: “Today Was One of the Busiest Days I’ve Had”


As you may have heard, Joe ‘The Plumber’ Wurzelbacher now has a publicist, and a reputable one at that. At least according to CMT, who should know a thing or two about Nashville music publicists. When we heard of this news today, naturally one idea came to mind: we have to talk to this guy.

So, we called Jim Della Croce, Owner of PR agency The Press Office. Croce spoke with PRNewser from a bus on his way back from a McCain rally and gave us the lowdown on his work with Joe. Believe it or not, despite quite a tongue lashing from Keith Olbermann tonight, Joe will be on MSNBC this weekend. However, as some in the media have alleged, is a record deal in the works?

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Pulling Bush from the Weeds


(Illustration by Robin Eley from “Extreme Makeover” in Portfolio, November 2008)

Just a week from leaving office, George W. Bush has a record low approval rating. Can his image be repaired after he exits? Should he hide out in Crawford? Cultivate smart pals and causes? Become commissioner of Major League Baseball? In the November issue of Portfolio, Matt Cooper has a roundup of image repair advice from PR luminaries including (edited for length):

Howard Burson: Go down to Crawford and be George W. Bush…Speaking out on public issues doesn’t come naturally to him, and so he should be quiet.

Howard Rubenstein
: Follow the pattern of Jimmy Carter and Bill Clinton–take what really interests him, like the prevention of H.I.V./AIDS, and lead an organization and raise tremendous money and awareness. Cluster with credible people with achievments, no politicians, just professors and scientists. Second step, keep quiet about Iraq and Afghanistan.

Karen Hughes (now a Burson-Marsteller exec): His library is a naural venue for him to continue to promote and advance policies he cares about.

Linda Dozoretz (L.A.-based crisis guru): Cameo appearance on Dancing With the Stars. And he should do some blogging about some of his presidential experiences, and he should be more accessible, so people can send him emails.

Bud Selig is leaving baseball in 2012. Cooper concludes the Commissioner job is the best place for Bush to meld his passions for politics and the game. Do you have advice for W? Email us here.

Promoting an Event? Looking to Keep Tabs on Media Hotspots? Check out “The Press List”


We all know there are way to many media industry events going on and it’s increasingly harder to keep track of them all. So, the team here at mediabistro has decided to help.

We’ve launched “The Press List,” a weekly newsletter alerting you to upcoming media events worth knowing about.

Looking to promote your upcoming event? Submit here to get it listed. Looking to buy your favorite reporter a few drinks then entice them to write a feature story on your client while drunk only to wake up the next morning and rescind their inebriated decision making? Sign up to receive the newsletter here.

Clean Up That Resume


The job market isn’t exactly strong – we all know this – but there are still plenty of PR jobs on the mediabistro job board. Check out these latest postings:

American Academy of Arts & Sciences is looking for a Staff Writer/Public Relations Assistant

IMAX Corporation is looking for a Film Marketing Coordinator

Terpin Communications is looking for a Senior Account Executive

Loving + Company is looking for an Account Executive

Rubenstein Public Relations is looking for a SVP – Lifestyle Division

McCain Adviser on Palin: “She Gets on Her Email and Deals Directly With Press”


Ana Marie Cox, who, in a sign of the times, recently set up a donations system to keep her on the McCain beat through the election – her job as Radar Washington editor is no longer as the magazine folded – has an interview with McCain adviser and communications guru Nicole Wallace.

Wallace, who also has advised VP candidate Sarah Palin tells Cox, “She gets on her email and deals directly with press and the staff and it’s very, very impressive. Very appealing,” which led Cox to follow up with, “So she’s emailing with members of the press corps right now?” To which Wallace responded, “Not the national press, but she has said that her press in Alaska was very much a part of her political experience there.”

The big news involving Wallace this week was her “being put under the bus” as the scapegoat for Palin’s now famous 150k wardrobe expense, namely by Fox News contributor Fred Barnes. Says Wallace: “I have a very long relationship with Fox News, and the notion that someone would call me a coward on the air and accuse me of putting $150,000 on my credit card without a single person calling and checking with me suggests that something is going on.”

Read the full interview here.