Archives: December 2008
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Joe and I are wading through a heap of predictions due to a last-minute HARO post soliciting industry predictions for 2009 and we’re noticing some obvious themes. There’s no doubt it’s going to be a very tough year for all forms of PR. Though there are parallels to the reverberations of 2002 and 2003, things are all-encompassing this time, hitting every sector and every form of marketing. The predictions, or statements, below suggest the creative thinkers who can actually help clients adjust (as well as sell to them in the first place) and carry out programs with zero waste are the ones who’ll make it through.
A special thanks to Doug Poretz of Qorvis for using our HARO query as the basis for his own blog post, with an apology for lack of brevity. Apology accepted, kudos returned.
I’m also throwing in an ironically negative prediction about the public waking up to PR’s tricks from a “mystical poet / professional optimist”. Below are a few thoughts to inspire a different approach for individuals, agencies, and those who hire them:
It’s economic Darwinism time–the strong, the smart, the hungry and adaptable will survive. If you are at the top of your game, or willing to put in the hard work to rise to the top, you will make it through. The companies that have been resting on their laurels, or just getting by with sub-par work because of the flush economic times will get weeded out. If you love competition–now is the time to shine. Be aggressive, not tentative. Now is not the time to crawl into your shell. It will be the year of the buzzard–the weak will fall, the strong will survive, and the scavengers will pick the bones of the fallen.
And–public relations professionals will rediscover (or remember) that PR is about people, not just technology. No matter the latest bells and whistles that emerge from social media–the essence of communication and building relationships remains.
(Prepared to Tweet: David Saranga, Consul for Media and Public Affairs at the Consulate General of Israel in New York)
David Saranga, consul for media and public affairs at the Israeli Consulate of New York will answer questions about the conflict with Gaza today from 1 PM to 3 PM on the social networking site Twitter.
In a novel use of the micro-blogging service, Saranga (@israelconsulate) will attempt communicate directly with the public by way of the tag “AskIsrael,”.
At the time of this post, the account follows 890 people, has 968 followers and has posted 20 updates.
Advertising Age has published its year end “Annual” issue, a data heavy set of reports covering just about everything from agency rankings to leading search engine optimization keywords.
However, one part of the issue we’re especially interested in is the U.S. Media and Advertising/Marketing-Services Jobs report. According to AdAge’s numbers, PR gained 2,100 jobs from 12/07 to 10/08, which accounts to a 4.2% overall increase. Meanwhile, ad agencies saw a loss of 4,000 jobs for a 2.1% overall decrease.
The hottest growth sectors overall were Internet Media Cos./Web Portals, which grew by 6.5% and Cable TV, which grew by 5.2%. Read the full report here.
ABCNews: Gibbs Prepares for His Starring Role
Media Bullseye: Do Startups Need Professional PR Help?
Music, fashion, fragrance, and booze mogul Sean “Diddy” Combs wants to help the city of New York with a contribution of $1 million dollars in exchange for changing the New Year’s ball from white to blue to promote his Ciroc vodka brand.
In the above unscripted “long ass blog” message to Mayor Michael Bloomberg from his kitchen, Diddy also wants you to look out for his street teams who will be handing out $15 debit cards to help you get home safely after the drop.
This is one of the many Diddy-stunts put forth since the Trump of hip-hop took over brand management duties for Ciroc in the Fall of 2007 in exchange for a 50/50 profit split.
Politico reports that Burson-Marsteller and Penn, Schoen, Berland & Associates, the market research consultancy of B-M CEO Mark Penn, has resigned the account of a two year client, the Pakistan People’s Party, which is the ruling party of Pakistan.
Writes Eamon Javers, “the details of the Pakistan contract provide a rare and revealing look at the techniques Penn’s firm promised a foreign government to use to legally influence American public opinion and official policy.”
Techniques outlined by Javors, according to contract terms with the Department of Justice’s Foreign Agent Registration Office, include Burson plans to interview, “100 American political journalists and business elites in Washington, DC and New York, as well as elites in the United Kingdom, the European Union and Pakistani expatriates living in the United States.”
Additional techniques included “‘an internal brainstorming session,’” authoring ‘white papers’ by experts and academics, and drafting and seeking placement of op-ed pieces in newspapers. ‘Burson-Marsteller will work with the [Pakistan People's Party] to draft and seek placement of op-ed pieces on the issue and will identify appropriate ‘authors,’ depending on tone and subject…’”
Also, Burson “promised it would promote credible ‘third-party’ supporters of Pakistan, recruiting such backers from the ranks of ‘former U.S. government officials involved with Pakistan during their tenure;’ ‘Academics and think tank experts;’ and ‘Pakistani Americans in influential positions.’”
Javors hints that the account resignation was planned to coincide with Senator Hillary Clinton’s Secretary of State confirmation hearings. Read the full report here.
PRNewser was going to send holiday cards to our readers, but we had to burn them in a trashcan to keep warm. This is the stuff of Depressing Times, the darkly funny cards made by the Order of St. Nick:
Since being called “un-American by Stephen Colbert, the card company has hired Adam Kluger PR to get the sad, busted word out. Good luck Adam! On a related note, check out some of the cheeky holiday cards PR firms sent to the LA Times.
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