BUzZGain, the all-in-one web service designed to help small and midsize companies “listen, learn and engage” with a variety of influencers is now in public Beta.
Finding the correct word there is difficult–”influencers,” “stakeholders,” “audiences,” and the more textbook “publics” all sort of fit. The point being, it’s vast, amorphous, and intermingled: “150 Million reporters, bloggers, analysts, micro-bloggers, podcasters & video bloggers” can be identified and tracked.
Co-founders Mukund Mohan and Brian Solis, CEO of FutureWorks PR created what a number of firms have either bought on a bigger scale, or are trying to develop internally: a dashboard for understanding what’s going on with brands online, glean intelligence, and find ways to jump in the pool and mix it up.
MS&L has their proprietary Multiloguer tool for example, and last Fall Edelman chose dna13, which uses “listen, think, engage” as their three areas of reputation management. Both are big undertakings. Edelman’s goal was to have all 3,200 staffers across 26 countries use the product.
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