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Archives: April 2009

Twittering the NextNY PR for Startups Discussion

Tonight’s panel looks at the tools & tricks, what you can DIY, and when you need to hire a consultant.

NextNY is an organization open to all, focused on young people who “have a stake in the future of tech and new media in New York City”.

Check out our Twitter feed below for @PRNewser, and follow @nextny too. The hashtag for the event is #startuppr. The panel includes 5 PR people, and 3 journalists including:

-Mary Kathleen Flynn, Senior Editor, The Deal
-Gillian Reagan, Reporter, The New York Observer
-Rose Gordon, News Editor, PRWeek
-Sabrina Horn, President, The Horn Group
-Peter Himler, Founder/Principal at Flatiron Communications LLC
-Jay Kolbe, Vice President, Weber Shandwick
-Adam Isserlis, Director of Digital Media, Rubenstein Communications
-Chantelle Karl, PR Manager, East Coast, Yelp


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MS&L Adds a West Coast President

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MS&L hired Joe Carberry away from Visa to oversee the San Francisco and Los Angeles offices of the global firm, a division of the Publicis Groupe. Carberry will report directly to Jim Tsokanos, head of MS&L North America.

At Visa, Carberry was head of global public affairs, in charge of reputation initiatives, and handled “media relations, digital media, grassroots campaigns, executive visibility and corporate image advertising,” according to the press release. “He also lead all communications activities related to global and corporate issues, including risk management, consumer and client issues, litigation and public policy.”

Before spending over 9 years at Visa, Carberry held posts at Fleishman-Hillard, and was Deputy Press Secretary to the Mayor of San Diego. His LinkedIn profile puts him at about 37.

NewComm Forum: Thoughts Are “Way Ahead of the Normal 101 ‘Same-Same’ Discussion”

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[Brian Solis, Tom Foremski, Richard Brewer-Hay, Bryan Rhoads, David Gelles at NewComm Forum 2009 (CC) Brian Solis. www.briansolis.com.]

One of the most highly regarded communications events – at least from what we hear – the New Communications Forum took place in San Francisco this week. PRNewser was unable to attend, but we did ask two attendees, Brian Solis, PR 2.0 blogger and FutureWorks PR principal and Paull Young, Conversion strategist and Young PR blogger for their key take-aways.

Read more

Winery Stunt Offers a $10k Per Month Job to Tweet & Facebook

Murphy-Goode Winery’s publicity stunt begins broadly today, as candidates compete for a 6-month, $10,000 a month job by submitting one-minute video entries to AReallyGoodeJob.com. They’re looking for someone to live rent free at the vineyard, and manage their Facebook and Twitter presence. Locals got a one day head start by visiting a San Francisco hotel yesterday to pick up a special code for the site.

It’s a great publicity stunt that began slowly till Mashable got a hold of it, prompting over 800 direct retweets on Twitter, countless more mentions causing “Get Paid $10k a Month” to trend right along with the Swine Flu.

The announcement hit Murphy-Goode’s Facebook page on April 21st, and was followed by a press release the next day.

The video above features beautiful b-roll from Sonoma, and wraps up with a guy–presumably the owner–saying the URL with hot chicks on either arm. So not necessary.

We wonder why the vineyard is walling off the entries till they pick their top 50, and not pumping them to Facebook via YouTube, and letting the people decide who’s the best. It would boost the Fan count far beyond its current 147; it would be a user-generated lovefest. Regardless, bottoms-up, cheers, chin-chin and salute for the clever stunt that married two white-hot topics: Twitter and jobs.

American Association of Advertising Agencies Rebrands, Looks to PR?

The American Association of Advertising Agencies is doing a little PR and branding work on itself. The association’s president and chief executive Nancy Hill, “announced the group would now go by the name 4A’s, since the “American” was too limited (advertisers do business internationally), as was “Advertising Agencies” (firms now offer public relations services as well),” reported The New York TimesStephanie Clifford today. Naturally, we wanted to get the take of The Council of PR Firms, a national association of more than 100 firms which is in some ways the PR equivalent of the 4A’s.

“Obviously today’s Times story caught our eye,” said Matt Shaw, Senior Vice President, Director of Communications for The Council. “The 4As deserves credit for acknowledging the massive changes taking place in its business; however, as it relates to doing strategic public relations, simply re-branding doesn’t mean an ad agency can do PR like Council members, and public relations firms in general.”

Shaw went on to state, “I wrote a piece in the Daily Dog two years ago on this subject, and my lead was, ‘It turns out that when advertising grows up it wants to be public relations.’ Perhaps this is another step toward fulfilling that prophecy.”

Earnings Roundup: WPP, IPG, Next Fifteen, Omnicom, Publicis

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Now that all of the major holding companies have reported their Q1 numbers, lets look at how they fared.

IPG (GolinHarris, Weber Shandwick): Overall revenue down 5.6% YOY. PR revenue down 7% YOY.

Omnicom (Brodeur Worldwide, Fleishman-Hillard, Ketchum Inc., Porter Novelli): PR revenues down 17.4% YOY. Overall profit down 21% YOY. Still beat analyst expectations.

WPP (Hill & Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller, Cohn & Wolfe): PR and public affairs revenue dropped 6.1% in Q1 2009. Q1 revenue down 5.8% overall.

Publicis (Manning, Selvage & Lee, Publicis Consultants, Freud Communications): Q1 revenue up 1.3% YOY. 4.4% decline in organic growth. Communications businesses accounted for 41% of total revenue.

Next Fifteen (Text 100, Bite Communications, OutCast Communications): Revenues up 10% to $49.2 million, compared to $44.7 million in 2008.

Edelman on Newsweek Redesign: “Moving Up-market” for “Higher End Reader”

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Edelman CEO Richard Edelman fills us in on the latest changes at Newsweek. The publication is “re-launching on May 18, moving up-market, aiming to compete with The Economist and the New Yorker for a higher end reader,” he recently wrote on his 6 A.M. blog.

It seems “competing with the The Economist,” is a common statement by magazine executives these days and not everyone is buying it. Writes Vanity Fair‘s Matt Pressman, “The Economist is like that exotic coffee that comes from beans that have been eaten and shat out undigested by an Indonesian civet cat, and Time and Newsweek are like Starbucks – millions of people enjoy them, but it’s not a point of pride.”

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The Ticker: WPP Revenue, Forrester on Social Web, Pork’s PR Challenge…

John Barlow Exits Broadway Firm Barlow-Hartman

Broadway show PR specialist shop Barlow-Hartman will close on June 14th, the day of its 10-year anniversary according to a statement by partner John Barlow given to the New York Times this afternoon. The firm represented nearly every show you’ve ever heard of including The Producers, Gypsy, Fully Monty and Movin’ Out as well as current projects 9 to 5, Guys and Dolls and Rock of Ages.

A new agency led by Michael Hartman, The Hartman Group, will spring up in its place, taking over existing and future work and all staff including Wayne Wolfe, Leslie Baden, Tom D’Ambrosio, Juilana Hannett, Michelle Bergmann, Melissa Bixler, Matt Shea, Lexie Pregosin and Frances Connelly.

Presumably this was a buyout, as Barlow also announced that he is opening a firm though with no specifics listed. Both The Times and Broadway World went with the positioning in the statement. According to CityFile–the cartographer of Manhattan’s elite–Barlow is the long-time partner of producer Scott Rudin. The two have been together since 1998. Rudin is known for both producing highbrow hits like The Hours and No Country for Old Men, and his legendary temper. He apparently once threw an entire iMac at a staffer.

eMarketer: Bloggers Not as Negative as We Thought?

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eMarketer says “PR mavens can relax, at least a little,” when it comes to the ever feared angry blogger. According to research by CARMA International, “41.4% of all blog coverage of select national retailers was positive. Nearly 31% was neutral and only 27.8% was negative.”

In the end, however, additional research shows that bloggers aren’t driving purchases. A Harris Interactive poll reveals bloggers are rarely the first source used when considering purchasing decisions.

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