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Archives: May 2009

Exclusive: PRWeek‘s New Look

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First on PRNewser: The re-designed cover of PRWeek‘s June issue – its first issue since going monthly – has been obtained by PRNewser.

News Editor Rose Gordon told us that the issue comes in at 62-pages, with a main feature by San Francisco bureau chief Aarti Shah that, “tracks where PR stands in the turf war over digital.” The cover story focuses on Microsoft’s new head of corporate communications, Simon Sproule. The print edition will arrive on subscribers’ desks by the end of next week.

What do you think of the new design?

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Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Lippin on Leno: “Courageous Thing” To Move Him To Primetime

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The Lippin Group CEO Dick Lippin sounded off to Reuters on Late Night star Jay Leno‘s upcoming time slot move. “It is a courageous thing to take an icon on late night and move him into prime time,” he said. “With Jay Leno, you have a higher probability of success than with other people. The question is, what will Leno have to do in order to make it appointment television at 10 p.m.?”

In related news, the Lippin Group itself made a move this week, announcing an alliance with jLINE Group, “an event development and entertainment marketing firm.” The alliance will expand the agency’s services in “event development and production, programming brand integration and product placement.” [image cred]

Deloitte: Survey Reveals More Than Half of Companies Have No Social Media Policy

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While there seems to be a never ending stream of social media consultants and agencies touting social media capabilities entering the market, there is still a lot of market opportunity.

According to a Deloitte “2009 Ethics and Workplace Survey,” “55% of executives admitted that their companies do not have an official policy for social networks-and 22% would like to use social nets, but don’t know how.”

So, while many companies are eager to set their policies and jump in, it doesn’t come without risk (obviously – what does?). Almost three-quarters of those surveyed by Deloitte agreed that “it’s easy to damage a company’s reputation on social media.”

“While the decision to post videos, pictures, thoughts, experiences, and observations to social networking sites is personal, a single act can create far-reaching ethical consequences for individuals as well as organizations,” said Sharon Allen of Deloitte to eMarketer. Dominos, anyone?

Spin the Agencies of Record

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[The Smoothie King dancers, via Bad Nanobot]

The account wins in this edition of Spin the Agencies of Record include music releases, a smoothie franchise, a tourist destination in Virginia, the Bead Museum, and the nation’s first LGBT chamber of commerce:

AMP3 PR spins two new Warner Bros Records artists Taking Back Sunday and The Used

Smoothie King mixes it up with Mercury Werks as marketing agency of record

White+Partners want you to Visit Fairfax

Berkeley-based ICPR named agency of record for the Golden Gate Business Association (GGBA), the nation’s first LGBT Chamber of Commerce

R&R Partners bedazzles the Bead Museum, pro-bono

Today! Today! Today! Discounted Tix to Mediabistro Circus

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We have ten discounted tickets for our Mediabistro Circus conference only available for PRNewser readers! The conference takes place June 2-3 in New York.

Click here to register, use the promo code PRN245 and score a ticket to the Circus for only $245. But don’t wait, because this offer expires at close of business today or when tickets run out (and we only have ten), whichever comes first.

The Mediabistro events team has assembled an amazing lineup for this year’s Circus. Check out our recent interviews with speakers Stephen Baker of BusinessWeek and Steve Rubel of Edelman.

And here’s a fun fact: Did you know that Sports Illustrated, MTV, and Wikipedia were all founded during downturns? In times of economic hardship, opportunities are abound for the bold, the innovative, and the adventurous. That’s why our events team designed this year’s Circus program to give you new skills and business models that can help you turns things around — and make some money.

If you want to take part in the fun, its not too late, but you have to act fast. Register now!

The Ticker: Paying Bloggers, America’s Bad PR, MySpace’s Need to Innovate…

Is Robert Gibbs America’s Funniest Press Secretary?

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Maybe. But we do know he has elicited a lot more laughter in the White House press briefing room than his predecessors. As Politico’s Patrick Gavin points out:

There have been more than 600 instances of “(Laughter.)” during his regular press briefings – an average of more than 10 laughs per day.

Dana Perino, George W. Bush’s last press secretary, got all of 57 laughs in her first four months. Scott McClellan, another Bush press secretary, got just 66 laughs in his first four months.

Gibbs even bests the late Tony Snow, whose jocular performances – dubbed “The Tony Snow Show” by some – drew a relatively paltry 217 laughs during his first four months on the job.

Longtime CBS News White House correspondent Mark Knoller said that Gibbs is “more inclined to make a wisecrack than any press secretary” he’s covered. Is this an issue, given the domestic and foreign challenges we currently face? Gavin mentioned it, but none of the sources he spoke with brought it up.

The Client – Vendor Relationship, Explained in Real World Scenarios

From Todd Defren‘s PR Squared blog: “I wish this was a joke. It’s not. This is what it’s like in the world of marketing agencies right now.” Are you feeling the same? Let us know.

Ogilvy Expands Sustainability Practice, Launches “OgilvyEarth”

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Ogilvy & Mather is expanding the agency’s global sustainability practice, and as a result has unified related offerings into a new entity: OgilvyEarth. The WPP Group owned agency calls the new practice, “the first global, cross discipline practice created to help businesses deal with the communications of sustainability as they move beyond “green marketing.”

One of OgilvyEarth’s initiatives is with the U.N. “to develop a campaign that builds awareness about the landmark United Nations Climate Change Conference in Copenhagen in December 2009, where 192 nations will negotiate a successor treaty to the Kyoto Protocols for limiting greenhouse gas emissions,” according to a company statement.

Jon Wentzel, Executive Vice President of OgilvyEarth, tells PRNewser, “Ogilvy is launching its global sustainability practice with several clients already place. This is really about bringing together the expertise and experience from all geographies and disciplines – PR, advertising, government affairs – together. Our work for current clients such as DuPont, Qantas and others will benefit from the change in our approach to providing best-in-class leadership.”

Ogilvy CEO Miles Young, “would not disclose revenue or profit targets for the new practice” according to the Financial Times, but did say that he “expected it to contribute to growth.”

Clean Up That Resume

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Financial Times is looking for a US Communications Intern

Stern + Associates is looking for Media Specialists

R&J Public Relations is looking for an Account Executive

Disney ABC Television Group is looking for a Senior Producer

mediabistro.com is looking for a SEO/SEM Seminar Instructor

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