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Archives: March 2010

Our First PRNewser Reader Survey Will Help Us Serve You Better

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Surveys can be annoying. We know this, as we get asked to fill out many of them.

However, in the more than two years since PRNewser’s launch, we’ve never done a formal survey of our readers. Of course, mediabistro.com has plenty of mechanisms in place for user feedback, which we receive and reply to daily.

However, we felt it was time try out a dedicated PRNewser survey. Do you mind sparing two minutes?

To offer you something in return, we’ll pick five people who complete the survey to receive free mediabistro.com AvantGuild premium memberships for one year. This is a $55 value and gives you access to an amazing library of how to pitch articles, career oriented content and a slew of other offerings.

You know you want to do it! Help us out by clicking here to take the survey. Again, two minutes.

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Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Cision Launches ‘Media Members’ Site For Journalists

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Media list and monitoring company Cision launched a new media portal today. Called “Media Members,” the site features media job postings, aggregated tweets from journalists, media industry news and email alerts to journalists for keywords/companies related to their area of coverage.

None of these features are necessarily new. For example, sites like MuckRack.com already aggregate journalist tweets, and sites like – ahem – mediabistro.com already offer job listings.

It is smart, however, for Cision to offer more services to members of the media, who can also update their Cision profiles from the site. We’re going to give the email alerts a whirl and will let you know how they work out.

What Do Fashion Publicists Do?

Fashism founder Brooke Moreland wanted to know, so she asked Lindsey Green, Director of Communications for Jill Stuart.

What exactly does a fashion publicist do all day?

I’m the Director of Communications which is PR but also covers more. Basically all operations regarding name, the brand, press, image, magazine credits, you name it – all goes through me. It’s my job to make sure our company’s image is presented in the best way possible. Fashion is a big world and it can be hard to control.

You do spend time putting out fires, but mostly I spend my days focusing on gaining exposure for our line, whether is communicating with editors and seeing what styles they need for upcoming shoots, talking to celeb stylists and coordinating which looks would be great for their clients, setting up photo shoots and interviews and generally handling all business Jill Stuart related.

Read the full interview here.

Weber Shandwick Asia-Pac Digital Lead Jumps To Edelman

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Weber Shandwick Asia-Pacific digital lead Matthew Gain is leaving the agency to join Edelman. His move is effective this July, and he will be leading Edelman’s digital business in Australia.

Gain worked with clients MasterCard, Procter & Gamble, Vodafone and Samsung at Weber Shandwick. His career includes stints as consumer PR manager at Microsoft and roles with Edelman UK and Ogilvy PR Australia.

Edelman named Michelle Hutton CEO of Edelman Australia earlier this month. Hutton was previously with Hill & Knowlton.

PRWeek Names Steve Barrett Editor-in-Chief

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After almost a year without an editor-in-chief, PRWeek has named Steve Barrett as its new editorial leader.

Barrett previously served as editor-in-chief of fellow Haymarket Media owned publication Media Week in the UK.

“Steve presents the perfect combination of extensive editorial leadership experience, deep marketing knowledge and insight, and a keen interest in developing editorial brands across all channels,” said PRWeek publishing director Julia Hood in a statement.

We’ve heard that PRWeek executive editor Erica Iacono was also in the running for the position. PRWeek‘s previous editor-in-chief Keith O’Brien left the publication last April to join social media focused agency Attention.

On the Podcast: PR Salaries, Facebook’s ‘Like’ and ‘Kell On Earth’

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On this week’s PRNewser Podcast we discussed the 2009 PR Salary & Bonus Report from Spring & Associates, Facebook’s move from “Fan” to “Like” and the future of fashion PR agency owner Kelly Cutrone‘s “Kell on Earth” Bravo show.

Consultant and photographer Leora Israel then joined us to discuss ways you can make your social media profiles more professional and compelling — settings and appearance are important.

And please, avoid getting tagged drunk with a red keg cup in hand! Our sister blog FishbowlNY covered Israel’s SXSW makeover sessions.

Susan Blond Tells You How To Ride An Elevator

Legendary publicist Susan Blond is back with another episode of her “Blond Tips” etiquette videos. This time it’s “The Ups & Downs of Elevator Rides.”

Blond encourages one to get to know their doormen. “My guys have lasted longer than my marriages,” she jokes.

Previously: Susan Blond On How To Tip

Ogilvy PR Promotes Eric Slutsky To Head Up NY Consumer Marketing

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Eric Slutsky has been promoted to Executive Vice President/Group Director of Ogilvy PR’s New York Consumer Marketing practice, the agency said today.

In running the practice, Slutsky will lead business development and as well as retain his current role overseeing all of the agency’s Unilever work.

Slutsky fills the spot after Bill Reihl was named Executive Vice President/Head of Ogilvy PR’s North American Consumer Marketing practice earlier this month.

Social Media Press Release? We’ll Settle For Some Links

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PRNewser has been covering the ancient PR tool — the press release — for quite some time.

In the latest update to his famous “Die! Press release! Die! Die! Die!,” post, which he penned more than four years ago, SiliconValleyWatcher blogger Tom Foremski says we’ve gotten nowhere:

Forget the ‘social media release’ and the work we did on trying to create a microformats for news releases — at the end of the day all I want is some links in the copy!

Foremski is rightfully annoyed that in this day and age, he receives press releases, pitch letters and guest posts from PR pros with no links in them. The same thing happens here at PRNewser.

Interestingly, in a survey conducted one year ago by press release wire service BusinessWire, an astonishing 11% of PR people answered “weeks” when asked how long it takes them to write and get approval for a press release.

If you’re spending “weeks” working on your releases, please devote some of that time to adding links and multimedia content.

The Ticker: Yahoo! hires reporters; Apple security; Pope watch; SeaWorld; Self-censorship

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