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Archives: October 2010

Outraged Readers to Protest ‘Marie Claire’

A scene from Mike & Molly

Readers outraged by the recent Marie Claire article titled “Should ‘Fatties’ Get a Room? (Even on TV)?” are planning to protest in front of the magazine’s Manhattan offices today at 6p.m. The Big Fat Kiss-In plans to bring out people of “all shapes and sizes” who will kiss in all kinds of ways – platonic kisses, air kisses, Hershey’s Kisses, and more, according to the Facebook page – whether Marie Claire likes it or not.

Protesters are angry because of the article and because of the magazine’s refusal to apologize.

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Roll Call: Changes at Porter Novelli, Weber Shandwick, Walt Disney, and More

Porter Novelli has restructured its global healthcare practice. Barbara DeBuono, the firm’s chief medical officer, will lead the practice as global director of health and social marketing. And there are four new hires in New York and London: Susan Hayes returns to the firm to serve as partner, managing the Novartis business; Cheryl Nifro joins as EVP to lead the Merck business; Kimberly Santiago joins the London office as associate director to handle men’s health brands; and Sarah Schapira joins the London office as account director to work on women’s healthcare brands.

Stephanie Agresta has joined Weber Shandwick as EVP, MD of social media in the digital communications practice. She was previously EVP and global director of digital strategy and social media at Porter Novelli. Her first book, Perspectives on Social Media Marketing, co-authored with PepsiCo’s Bonin Bough was released this month.

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PR Director on List of Best Jobs in America

Money and Payscale.com have compiled a list of the 100 “Best Jobs in America” determined by pay and growth prospects. Coming in at number 84: PR Director.

The 10-year forecast for job growth in this profession is 13 percent and median pay is listed as $85,000, with top pay at $153,000. In quality of life terms, PR director gets an “A” for personal satisfaction and flexibility, but a “C” for low stress. Did you directors out there know you had it so good?

Bravo’s Stone: We Want to Be ‘Game-Changing… But Not Take Total Risk’

For Bravo Media, it’s all about buzz, taking trends mainstream, and bringing fashion to the entertainment industry, according to Ellen Stone, SVP of marketing. She gave the keynote address at PR + MKTG Camp East in New York on Thursday.

Stone characterized Bravo’s goal as, “Waking up the entertainment industry to get the conversation started, and wanting the conversation to repeat back.”

She outlined four tenets of Bravo’s buzz model: think in headlines;  partnerships; innovate; measure.

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MDC Reports Revenue Gain But Income Loss

MDC Partners reported its earnings yesterday, announcing a year-over-year increase in revenue for the third quarter – $178.6 million for Q3 2010 versus $134.4 million for Q3 2009. Organic revenue increased 7.5 percent for the quarter.

For the nine months ending September 30, 2010, the company reported $484.4 million in revenue, a 22.5 percent increase over $395.6 million in 2009.

The company also reported net new business wins for third quarter 2010 totaling $14.7 million, with $47.5 million year-to-date.

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IPG Reports 9.4 Percent Organic Growth

Interpublic Group reported earnings growth today, with third quarter revenue totaling $1.56 billion compared to $1.43 billion for Q3 2009. Organic revenue increased 9.4 percent versus the previous year, with organic growth increasing 10 percent in the U.S. And operating income jumped from $58.3 million in Q3 2009 to $100.2 million for the quarter in 2010.

Revenue for the first nine months totaled $4.52 billion compared to $4.23 billion in 2009. There was a 5.2 percent organic revenue increase year-over-year, and operating income for the first nine months of the year was $218 million compared to $73.3 million in 2009.

“Though macro uncertainty remains, both domestically and internationally, we are confident that we can deliver on our operating margin target of greater than 8% in 2010,” said IPG chairman and CEO Michael Roth in a statement.

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The Ticker: Learning from Twitter; Bank PR; Retail + mobile/social; Why we Friend

Characters Welcome: USA Network Seeks Director of Digital Publicity

If you’re, well, psyched for the return of Psych and count Royal Pains as one of your biggest guilty pleasures, why not take your PR skills to USA Network? The company is currently on the search for a director of digital publicity to generate maximum exposure for USA digital and its marketing initiatives on all original programming and brand campaigns.

Your primary duties will be to create big-picture goals and work with brand marketing, site leaders, program producers and research teams to reach them. You’ll be generating story ideas, and working on getting media coverage on network announcements. Beyond creating all press materials, you’ll also be acting as the network’s media strategist, campaign planner and spokesperson for its digital and marketing initiatives. That means you need to have your game face on.

The ideal candidate will have five or more years of TV publicity experience, including pitching, booking and covering national and local media interviews. You should have a thorough knowledge of brand media and digital media, and have the contacts to back it up. Interested? Apply here.

Angry NY Customers Taking Cablevision to Court

Cablevision and News Corp. have been tangled up over a dispute about retransmission fees for weeks now. Customers are pissed off that they’re being asked to watch the World Series online and might have to miss some football game that’s happening this weekend (we’re not football fans). Now customers have slapped Cablevision with a $450 million class action lawsuit.

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NASA Will Be The Mayor Of Outer Space

NASA has launched (sorry!) a social media campaign that includes a partnership with Foursquare, tweets from the Space Shuttle Discovery, and a tweetup for the shuttle launch next week at the Johnson Space Center.

Last week, Commander Douglas Wheelock became the first person to check-in on Foursquare from space when he did so from the International Space Station, unlocking the NASA Explorer badge.

“You are now 220 miles above Earth traveling at 17,500 mph and unlocked the NASA Explorer Badge,” the notification said. The Earth-bound can get the badge by going to places like the Kennedy Space Center, which was cool until Commander Wheelock got all fancy.

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