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Archives: November 2010

George W. Bush: ‘The Truth of the Matter Is, I am Shamelessly Marketing’

In a sit-down with Facebook’s Mark Zuckerberg that aired on Facebook Live yesterday, former President George W. Bush talked up his new memoir Decision Points, which currently occupies the number one spot on the New York Times nonfiction bestseller list.

“The truth of the matter is, I am shamelessly marketing,” Bush said. “You got a lot of people paying attention to us, and I’m trying to sell books.” Stay classy.

The FoxNews.com political blog covers the conversation, which is archived on Facebook Live and available after the jump.

Bush also offered some advice to Zuckerberg: “It’s important not to be book smart and sidewalk stupid. In other words, you get so caught up in kind of intellectual airiness that you can’t be a commonsensical person. And I’ve always remembered that for some reason.”

Maybe that will come in handy during the Groupon talks.

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Improper Use of PR Can Cause ‘Chaos’

PR practitioners, be careful how you wield that weapon. A story out of Malaysia’s National News Agency cautions that “a nation can be destroyed if public relations expertise is misused by its PR practitioners.”

Institute of Public Relations Malaysia president Datuk Mohd Hamdan Adnan said communications could cause “chaos” by affecting public opinion, and pushed for a Public Relations Profession Act to encourage further monitoring and training for industry professionals.

“Among the negative activities of certain media practitioners are spin doctoring, flacking, astroturfing, opponent defining and fronting. All these can threaten peace and order in the country,” he is quoted as saying at a recent media talk.

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Kardashian Kard KO’d

We promise, we’ll try to make this our last Kim Kardashian-related post for the week, but now we see why she’s so darn popular on the Bing. The Kardashians know how to keep your attention.

Kim, Khloe, and Kourtney have cut ties with the Kardashian Kard, a prepaid debit card that featured the sisters’ faces. Turns out the cards have high fees that Connecticut Attorney General Richard Blumenthal called “predatory.” The cards target the younger demographic, which makes up a large part of the Kardashian fan base.

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Webcast: How to Plan and Execute Successful Events

Events are a key part of many PR campaigns. Hosting a successful event – one that makes guests happy and still pleases the client – is critical.

Join us on Tuesday, December 14 for the latest Webcast in the Mediabistro “20 Tips in 20 Minutes” series: “How to Plan and Execute Successful Events.” Our guest, Maggie O’Neill, partner and senior director of Peppercommotions, the experiential events division of Peppercom, will discuss how to integrate digital technology and social media into your plans, how to drive attendance and media coverage, and overall, how to make your event a hit.

Click here to reserve your space.

Hard Candy for Hard Abs

Madonna has opened the first in her new line of Hard Candy Fitness gyms in Mexico City. The gyms will span across 10 locations internationally, but Madge said in a statement that Mexico City will serve as a place to “fine-tune our brand and then expand it to other countries and, in the long term, develop a global brand that includes the United States.”

The video above is from opening event. (Jezebel has additional pics from inside the facility.) As an aside, check out her right-hand man in the black glasses who is regulating the red carpet at about the 40 second mark. Events pros out there, thoughts?

Spin the Agencies of Record

In today’s Spin the Agencies of Record, we have a lot of money, a lot of beauty, and a lot of booze.

MDE Group, a $1.3 billion wealth management group, has selected MWW Group to launch its Risk 3.0 investment solutions platform and raise awareness among financial advisers and professional investors.

Kaplow is the new AOR for Cosmetic Executive Women, a 4,000-member organization for women leaders in the beauty industry.

Emperial Americas, makers of Tequila Distinguido, has chosen DB Agency PR as its AOR to provide a marcomms campaign for the tequila brand and services for the company’s other brands.

The Christian Science Church has selected the Podesta Group for health insurance issues related to spiritual care coverage, O’Dwyer’s reports.

Guest Post: Wikileaks Disclosure Shows that Nothing is Confidential

WikiLeaks' Julian Assange

The latest Wikileaks disclosure not only reveals previously classified information about international governments and diplomacy, it also demonstrates that these days a secret is difficult – if not impossible – to keep.

After the jump (and on the firm’s Bulletproof BlogRichard Levick, president and CEO of Levick Strategic Communications, shares his thoughts about the diminished significance of words like “top secret” and what that means for public and private organizations.

PBS.org also has a round-up of coverage and the mostly unaffected reactions from world governments to the revelations.

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Greenpeace Files Lawsuit Against Ketchum, Dezenhall, and Clients

Greenpeace has filed a lawsuit against Ketchum and its client Dow Chemical, as well as Dezenhall Resources (formerly Nichols Dezenhall) and its client Sasol North America (formerly CONDEA Vista). The organization alleges that the PR firms and their clients hired a private security firm, Beckett Brown International (BBI), and used “unlawful means” to gather information about the organization and used it to stifle their education campaign.

The lawsuit alleges that BBI was paid a total of $325,000 for their services.

Ketchum spokesperson Jackie Burton told O’Dwyer’s: “We understand that a complaint has been filed. We have not formally received the papers yet and, therefore, cannot speak to any of the specifics in the complaint. We will review it thoroughly and address it in the appropriate venue. As a company that views integrity as fundamental to our values, we take this matter seriously.”

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IMAX Exec Joins Martha Stewart

Sarah Gormley has joined Martha Stewart Living Omnimedia as SVP of communications and marketing. She will work on strategy for the media and merchandising businesses and create marketing plans for certain initiatives.

She spent the previous five years at IMAX Corporation where she was most recently VP of corporate communications. She has also worked with National Financial Partners, Fleishman-Hillard, and Edelman.

Gormley will report to executive chairman Charles Koppelman.

Kwittken’s New Logo

Now that Kwittken & Company is an operating unit of Kirshenbaum Bond Senecal & Partners (KBS&P), it has tweaked its logo. The new version sports a lower case “K,” new typeface, and a colorful “+” in keeping with the KBS&P logo.

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