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Archives: December 2010

Q&A: rbb Public Relations Launches Internal Safe Driving Program

“Texting while driving” and other unsafe driving practices became a hot button topic in 2010. The issue arose again recently with a new AT&T documentary aimed at teens and a Facebook campaign and 10-city event series announced by Allstate.

Rbb Public Relations CEO and managing partner Christine Barney saw an accident caused by a driver who wasn’t paying attention to the road and decided to launch the “Never, Ever Initiative” for employees, asking them to minimize “distracted driving,” such as eating or multitasking while at red lights and stop signs. In addition, the firm is providing employees with Bluetooth, iTunes gift cards, and other perks to promote safe driving.

While the world is nonstop, she stressed that trying to multitask from the car isn’t the answer. “It’s not worth your life,” Barney told us. The policy is available on the rbb Public Relations blog and has been sent to clients and others.

Our Q&A with Barney is after the jump.

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Mediabistro Course

Mediabistro Job Fair

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Happy New Year from PRNewser

PRNewser is shutting down early this afternoon in preparation for 2011. We’ll be back on Monday.

We also wanted to take a moment to thank everyone for the kind notes – e-mails, tweets, and even via snail mail – we’ve gotten over the past few weeks. We’re looking forward to 2011. Keep contacting us at @prnewser and

Facebook Beats Google for ‘Most Visited in 2010′ Title

Hitwise data shows that Facebook topped Google for the first time, making it the most visited website of 2010.

Between January and November 2010, 8.93 percent of all U.S. visits went to Facebook while 7.19 went to Google. Yahoo got 3.3 percent (Yahoo Mail got slightly more with 3.52 percent) and YouTube tallied 2.65 percent.

According to the New York Daily News, Facebook ranked ninth in 2008 behind MySpace and eBay.

Groupon to Go Public By the End of 2011?

The New York Times DealBook blog is reporting that Groupon has new institutional investors and could go public by the end of next year.

Fidelity Investments, T. Rowe Price, and Morgan Stanley are “negotiating financing commitments” the blog says, with the possibility that financing could total $950 million. Google offered the social commerce site $6 billion, but was rejected. According to the story, analysts have predicted that Groupon would gather a round of financing and then execute the IPO.

The company recently hired a CFO, Jason Child, former VP of finance for international business at, another sign the company is preparing to go public, the story reads.

Geraldine Doyle, the Face of the ‘We Can Do It!’ Poster, Dies

Geraldine Doyle, the iconic face of the World War II “We Can Do It!” poster, has died at the age of 86. She was 17 years old when she became the inspiration for the image, which was meant to motivate women to take up manufacturing jobs during the war.

WPP Acquires Blue State Digital

WPP has acquired full-service digital agency Blue State Digital. Blue State Digital specializes in “advocacy, membership and fundraising campaigns for nonprofits, educational and cultural institutions, political campaigns and corporate brands,” according to the press release. The firm was founded in 2004 and has 130 employees in Washington D.C., London, New York, Los Angeles, and Boston.

BSD worked on the “Obama for America” online campaign during his 2008 presidential run. ClickZ reports that the firm continues to work with “Organizing for America,” the current iteration of the “Obama for America” campaign.

The firm joins the roster of WPP Digital companies. Terms of the deal are undisclosed.

Michelle Obama Gets GOP Support

Photo:Manuel Balce Ceneta/AP

Our fabulous FLOTUS Michelle Obama (making history at left, according to People, for being the first first lady to wear vintage – a Norman Norell – for a public appearance. We loves!) is getting support for her anti-obesity campaign from Republicans. It’s insanity that this is partisan or political, but these days, what isn’t.

Sarah Palin lashed out against Michelle Obama’s efforts on her show, Sarah Palin’s Alaska, by making s’mores in support of dessert. And again she took on the campaign on Laura Ingraham’s radio program while there to promote her book.

“The first lady should ‘get off our back and allow us as individuals to exercise our own God-given rights to make our own decisions,’” the Washington Post quotes Palin. The anti-obesity effort falls under the “nanny state” heading that Palin and others have rallied against apparently.

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The Ticker: Death hoaxes; Snooki’s stunt; Groupon; Social media & holiday shopping

How Much Will Brands Spend on Social Media in 2011?

Regardless of where your company or organization sits on the social media adoption curve, one thing everyone is interested in – from brands to vendors and agencies – is how much money is being spent on it.

Industry analyst Jeremiah Owyang of the Altimeter Group recently asked 140 corporate social media strategists how much they’d be spending this year. As one can see, the numbers vary greatly depending on the size of the organization:

Here’s what is interesting about these numbers.

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Gillette and Tiger Woods Part Ways

Gillette and Tiger Woods will end their relationship on December 31st, our friends at AgencySpy report. Gillette spokesperson Michael Norton told USA Today that Woods is one of a number of athletes, including soccer stars Thierry Henry and Lionel Messi, who are being cut as the Gillette Champions campaign comes to an end in early 2011. The campaign launched in 2007.

Other athletes, such as New York Yankees player Derek Jeter and tennis star Roger Federer will continue with other deals.

Woods’ other endorsement deals include Nike Golf, EA Sports, and Tag Heuer. According to the story, if Woods keeps his remaining endorsements and doesn’t sign any others, he could still earn $55 million to $60 million next year. And he hasn’t won a tournament since 2009.