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Archives: January 2011

NBC News Announces PR Staffing Changes

NBC News has made a number of changes to its marketing and comms department. Among them, Jeremy Cohen joined the team last week as senior creative director from Thomson Reuters where he was global head of onscreen brand development and promotion. And Jennifer Boardman is now senior director of marketing. She was previously senior director of marketing for CNN and HLN.

The internal memo with the full list of changes is after the jump.

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Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

In Egypt, Communication Continues Despite Online Shutdown

Last week, Egypt’s government responded to the uprising of the people by curbing access to the Internet, social networks, and even mobile phones. More recently, Al Jazeera reporters were arrested (and later released) after the network was told to cease reporting from the country. Earlier this evening, the BBC reported that the last remaining ISP, Noor Group, is down.

Still the widespread message from protesters that Hosni Mubarak must step down is getting out.

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Meetup Redesign Gets Thumbs Down

Photo courtesy of Meetup.com

Much like logos, changes to a brand’s website can elicit backlash from passionate users. Case in point – Meetup Everywhere Groups.

Meetup Everywhere’s new website now gives account owners the ability to organize “Worldwide Meetup Days” and there are photos for account owners and communities, among other updates.

“It is way easier to team up to plan Meetups suggested by the main organization or based on ideas of local members of the community,” Meetup VP of strategy Andres Glusman told Mashable about Meetup Everywhere.

“If this layout does not change I will cancel my subscription,” one user, Michael Bourque, told Meetup Groups.

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Tidbits: Israel Seeks PR Help, Wikipedia Needs Women, Blogger Outreach, and More

A dress made out of artichokes.

Israel will hire European firms to improve its reputation around the continent and “acquaint Europeans with Israel’s character beyond the conflict with the Arab world,” ynetnews.com reports. Israel’s Foreign Ministry plans to spend $3.26 million per year.

Google’s head of marketing for the Middle East/North Africa office is missing in Egypt. Wael Ghonim’s last tweet was posted Thursday: “Pray for #Egypt. Very worried as it seems that government is planning a war crime tomorrow against people. We are all ready to die #Jan25.” Anyone with info is asked to update this wiki.

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Philadelphia Media Network Makes Changes

The Philadelphia Media Network has announced a series of changes to The Philadelphia Inquirer, Philadelphia Daily News, and philly.com.

Starting today, Philly.com will require a paid subscription to read content in newspaper format on e-reader devices, although philly.com will remain a free portal.

Also today, the Inquirer has added local coverage to the A section. The A section will also have rotating themes – In Health, In The Economy, In Education and In Politics – on page A3. The business section also has alternating themes including personal finance and investing on Tuesdays and Tech Life on Thursdays.

And beginning February 1, the site will have enhanced deal offerings through Philly Dealyo. And the network has entered into a deal to bring The Onion to Philly streets.

Guest Post: What Will Healthcare Look Like in 2020?

Earlier this month, the new Ogilvy CommonHealth Worldwide network released the results of its 202020 VISION survey of pharmaceutical executives from around the world. Based on that report, Ogilvy’s Rohit Bhargava, a founding member of the firm’s 360 Digital Influence group, pulled together seven healthcare predictions for 2020, which will have an impact on the healthcare PR practice of the future.

Click through to read the predictions (some of them are a little sci-fi), and feel free to look inside your crystal ball and make a few of your own.

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Pepsi’s Refresh Project Will be Key to Its Messaging in 2011

Today, Pepsi announced the guidelines for the 2011 iteration of the Pepsi Refresh Project. Among the changes, there are four grant tiers – $5k, $10K, $25K and $50K – with the $250,000 level eliminated; there will be more opportunities for voting; and four categories: arts and music, communities, education, and the Pepsi Challenge, which Pepsi will propose each month starting April 1.

Despite the millions that have been distributed for various causes through the program, Shiv Singh, the head of digital for PepsiCo Beverages America told the New York Times, “This was not a corporate philanthropy effort.” Rather, “It was designed to drive brand health.” This program has even been chosen over advertising in the Super Bowl.

It seems like a lot of effort for an awareness campaign. We spoke with Ana Maria Irazabal, Pepsi-Cola North American beverage director of marketing, for more info.

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New Dietary Guidelines Sound Familiar

The U.S. Department of Agriculture and the Department of Health and Human Services have issued the latest diet guidelines. Among them, eat more fruits and veggies, particularly dark-green and other colorful vegetables, and cut down on the fats, sodium, and sugars. The emphasis of these latest guidelines are “reducing calorie consumption and increasing physical activity,” the press release says.

These recommendations may sound familiar to many people. Still, according to USA Today, “about two-thirds of adults and one-third of children in the USA are overweight or obese.”

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Targeting Women’s Media With Your Pitch

Reaching the target female audience means connecting through myriad platforms and outlets. Next Tuesday, February 8, we’ll sit down with Kaplow’s Liz McGovern for a webcast on this topic. Learn about the women’s media landscape, pitching tips, and some of the best ways to reach different demographics within the vast female population, from fashionistas to moms.

This webcast, the latest in the “20 Tips in 20 Minutes” series, will take place from 2p.m. to 3p.m. EST. And there will be a live Q&A, so have your questions ready. If reaching the powerful female consumer is your goal, be sure to join us.

Click here to reserve your space.

Clijsters Saw Green at the Australian Open

Photo: Ray Giubilo

With smarts, muscle, and technique, Kim Clijsters walked away from this year’s Australian Open with the title and $2.2 million.

She was also seeing green with her snazzy Fila tennis outfit, which she wore to pay homage to another Grand Slam-winning mom, Evonne Goolagong-Cawley. Fila is celebrating its centennial anniversary, and this is the first collection of the year to commemorate the occasion.

On the men’s side, Novak Djokovic was the Open winner. Congrats to both. Now all those bleary-eyed tennis fans who were up until the wee hours to catch all the action from down under can go to bed at a decent hour.

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