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Archives: February 2011

Man Up: Gilt Groupe Seeks New Public Relations Director

If you love Gilt’s curated offerings for men, here’s the perfect opportunity for you. The company is on the hunt for a new director of public relations to oversee strategy and media relations for Gilt Man, MANual and its soon-to-be-launched full-priced retail site.

In this role, you’ll work closely with the men’s business executive team to develop public relations plans, messaging and strategic partnerships. You’ll pitch national and local TV segments, as well as print and online publications, while handling press for Gilt MAN events.

To be considered, you should have at least 10 years of PR experience, with a proven track record of handling successful campaigns for fashion and lifestyle brands. You should be a self-starter, creative thinker and aggressive pitcher, who can juggle multiple projects with finesse and grace. Ready to man up? Apply here.

For more openings and employment news, follow The Job Post on Twitter @MBJobPost.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now! 

@MayorEmanuel is…

Now newly-elected Mayor Rahm Emanuel knows who @MayorEmanuel, his Twitter alter ego, is.

It’s Dan Sinker, a professor at Columbia College and founder of CellStories.net, a site that publishes for mobile devices. He’s also founder of a now-defunct punk magazine, Punk Planet, which played a role in his tweets. The Atlantic has a lengthy post detailing his identity and background.

For the most part, it sounds like Sinker is a writer with a singular voice who lives in a city with a singular politician. We’ve talked about crisis comms responses plenty of times. It’s interesting to recognize that, profanity-laced and all, this wasn’t a crisis for the real Mayor Emanuel, and ultimately, his philanthropic response was the right one.

Wolfrom Joins Makovsky as EVP and MD

Matthew Wolfrom has joined Makovsky + Company as EVP and MD of the firm’s technology and energy markets practices, responsible for IP, business development, practice innovation, and more.

Wolfrom joins the firm from Edelman, where he was EVP of corporate and financial communications, working with clients including TIAA-CREF and PriceWaterhouseCoopers. And he has served as head of the North American corporate practice at Cohn & Wolfe.

Charlie Sheen’s Publicist Jumps Ship

TMZ reports today that Charlie Sheen‘s longtime publicist Stan Rosenfield quit following a live interview that aired on the website from Sheen’s patio. Among the gems called out on Slate: “Every plan I have is the best plan in the room.” This follows segments that ran this morning on Today and GMA. On NBC, he said about CBS execs, “They picked a fight with a warlock.”

So perhaps it was a good move by Rosenfield.

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Tips for a Successful Logo Redesign

The new logo.

JCPenney has become the latest brand to introduce a freshly redesigned logo, showing off the new look in ads that appeared during the Oscar ceremony.

The retailer is the latest addition to the list of brands that have recently tried to revamp their look with a new logo –  Gap, Comedy Central, Starbucks, etc. Sadly, many of these logos haven’t been well-received by consumers, although, in this case, response seems pretty muted.

Is a good logo redesign the equivalent of a magic unicorn? A fairytale? A fantasy? It doesn’t need to be. We asked experts from across marketing, PR, and design to help out with suggestions for how a successful logo redesign can become a reality. The comments section is open (as is our Twitter handle, @PRNewser), so feel free to keep the suggestions coming.

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Mediabistro is Looking for the Host with the Most

Oscar host Anne Hathaway with Best Actor winner Colin Firth. Photo: Craig Barritt/Getty Images

Mediabistro’s events department is looking for a host for its Atlanta cocktail parties.

The host will be responsible for four to six parties for the year, engaging with the guests, which about 20 minutes of prep work and the opportunity to mix and mingle with a variety of VIPs from across the media industry.

Interested? Click here for more info.

If the Oscars Were a Disaster, Who Takes the Hit?

With few exceptions, the Oscar awards broadcast gets the big ol’ thumbs down with a  side of the gas face. Actually, I thought James Franco and Anne Hathaway did the best they could with limited material provided by the Oscar folks. Above is a clip of the hosts doing their best Grease, which was cut from the broadcast (via the LA Times ).

From a reputation standpoint, does anyone get hurt by the negative reviews?

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Moonwalk Your Way Into the New Michael Jackson Video

Starting March 7, the Michael Jackson Estate and Sony Music are launching ‘The Behind the Mask Project,” inviting fans to submit their moves via webcam for a new Michael Jackson song.

Behind the Mask is the latest song from the posthumously release album MICHAEL. @radical.media digital filmmaker Dennis Liu will be leading the project. Judging from the fan activity on the site (and what I witnessed at a DVD launch event for Michael Jackson’s tour film This is It), there will be a lot of people vying for a spot in this video.

Former Qorvis Execs Launch Bluetext

Four former Qorvis execs have launched a new full-service PR firm in Washington D.C., Bluetext. The four founding principals are Don Goldberg, Michael Quint, and Jason Siegal, all former Qorvis partners; and Rick Silipigni, Qorvis’ former head of business development.

The firm will offer services in PR, branding, interactive and digital media, video creation, and other areas. The name of the firm comes from the color of hyperlinked text, according to the press release announcement.

Qorvis recently announced a number of new hires, including Greg Lagana, a former SVP at DynCorp International and staffer for President George W. Bush’s administration.

Stopford Joins Weber Shandwick as EVP

Michael Stopford has joined Weber Shandwick as EVP and senior corporate global strategist. He’ll be based in Washington D.C. working with the corporate practice on a number of areas, especially corporate reputation and social responsibility. Stopford will report to Micho Spring, chair of the global corporate practice.

Previously, he was deputy assistant secretary general of strategic communications services for NATO. Stopford has also worked for the United Nations and the private sector arm of the World Bank, the International Finance Corporation.

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