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Archives: March 2011

Survey: Many Americans Still In Favor of Nuclear Power

The nuclear power industry might be coming under close scrutiny because of the ongoing problems at Japan’s Fukushima Daiichi plant, but a survey conducted by Harris Interactive and HealthDay have found that Americans haven’t changed their outlook about nuclear power plants and nuclear energy.

The poll found that 41 percent of participants are in favor of building  nuclear power plants here in the U.S. while 39 percent were opposed. (Another bit of NIMBYism, eh?) Three years ago, 49 percent of respondents were in favor.

The study also found that 73 percent of respondents think nuclear waste disposal is a problem, 55 percent think nuclear power is necessary because it doesn’t contribute to climate change like other energy resources, and 29 percent think that nuclear plants are “very safe.”

Harris Interactive polled 2,090 adults over the age of 18 between March 23 and 25.

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Revolving Door: Thrillist, AOL, News Corp, and More

Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter:

Richard Blakeley has been named managing editor of strategy & content at Thrillist. He had been editor-in-chief at Gawker.TV. (release)

Ting Wang has been named manager, corporate events at AOL Inc. She had been manager, event marketing at Fairchild Fashion Group (Conde Nast). (mb)

James Murdoch has been named deputy chief operating officer and chairman and CEO, International at News Corp. He had been chief executive and chairman of the international there. (FBNY)

David Lieberman has been named executive editor at Deadline.com. He had been business reporter at USA Today. (FBLA)

Alexandra Kotur has been named creative director at Town & Country. She had been style director at Vogue. (mb)

Click here to receive mediabistro.com’s Revolving Door Newsletter via email.

Bon Appetit Seeks Hungry Public Relations Manager

If you’re passionate about food, we may have just found your dream job. Bon Appetit is on the search for a new public relations manager to assist in media relations for the magazine.

In this role, you’ll interact with the editorial, sales and marketing departments to help generate maximum exposure for the book, website and client-sponsored programs. You’ll be expected to pitch stories to print, online, television, and radio outlets at the local and national level, and have a hand in executing social media campaigns. The most exciting part of the job is that you’ll have the chance to attend restaurant and hotel openings, Uncork’d and other prominent events.

To be considered, you’ll need at least three years of related PR experience. Those who are familiar with Critical Mention, Burrelles, Cision and other media monitoring platforms are preferred, but above all, you should have a true love for the epicurean industry. Can you almost taste it? Apply here.

For more openings and employment news, follow The Job Post on Twitter @MBJobPost.

Reaction to the SalesForce/Radian6 Acquisition News

Those who have registered their reactions to the news yesterday that SalesForce is acquiring Radian6 say, for the most part, they aren’t surprised by the move.

Kevin York, senior client executive at Voce Communications (which announced that it had been acquired by Porter Novelli in February) writes on the firm blog that it’s logical.

“To me this is all about the demand for companies to incorporate social media into their existing ‘traditional’ CRM platforms and efforts,” he writes. “…That’s what I think this deal is about. It’s not about creating or joining some new market called Social CRM, it’s about social media moving deeper into the traditional, age-old business processes and operations of companies.”

Read more

Japanese Animal Rescue Organization Seeking PR Help

Japan Earthquake Animal Rescue and Support, an organization founded in the days after the March 11 earthquake and tsunami struck Japan, is seeking pro bono PR help here in the U.S. According to Bill Gabbard, an administrative coordinator for the organization, they’re hoping for a one-month commitment that would only require a few hours per week.

The organization, a coalition of three animal shelters located in Japan,  has been helping stranded pets that have been left behind as owners flee stricken parts of the country and reuniting pets with owners.

Gabbard told us that the organization already has a well-organized website, Facebook page, and Twitter account. The group gathers stories, videos, and the latest developments using these platforms, however, they would like to conduct outreach to target media and potential donors.

“Things are still horrendous there,” Gabbard said.

Read more

Cone Entertainment Marketing Launches

Cone has launched an entertainment marketing group to handle talent negotiations, product integrations, events, and will offer services to match celebrities with causes. Cone Entertainment Marketing (CEM) will be led by firm SVP Mark Malinowski out of the Boston HQ. Danielle Benson is joining the team as an entertainment talent and media specialist based in Los Angeles.

CEM will work with existing clients as well as non-clients. Cone has worked with Sheryl Crow, Taye Diggs, Nancy O’Dell, and other celebs over the past year and a half.

Are Clients Getting More Demanding With Media Outlets?

Photo: Kevin Mazur/WireImage.com

A couple of weeks ago, we said that making outsized requests to reporters about the stories they’re working on is a bad idea after a film company’s grumble about the tone of a Moviefone story turned into an AOL dustup. After reading a few recent stories, it looks like big demands are becoming more common.

During his mea culpa for pitching a fit at the GMA studios, Chris Brown said that it’s normal for he and his team to submit talking points to a potential interviewer. If the interviewer doesn’t agree with the talking points, Brown will take a pass. (In that case, GMA said it received no talking points.)

This week, demands from both Sarah Palin and Britney Spears have turned into stories. Do we smell a trend?

Read more

CBS Launching Tweet Week

April 3 through April 11 is Tweet Week at CBS, featuring live tweets from the stars of CBS programs, sports analysts, and others. Among the participants are performer @DierksBentley and @JulianneHough, who will be presenting at the Academy of Country Music Awards on Sunday, analysts @GregAnthony50 and @SethDavisHoops who will be tweeting during the NCAA championship game on Monday, and @PhilKeoghan who’ll be tweeting during The Amazing Race on April 11.

Besides Twitter, fans can go to CBS.com/Tweet_Week at the designated start times to check it all out. A complete list of participating programs, hashtags, and Twitter handles available after the jump.

Read more

JCPenney PR Manager Joins GH

Amanda Borichevsky has joined GolinHarris as VP. She will focus most of her efforts on the PetSmart account, but will be lending a hand on other consumer accounts as well. She’ll be based out of the firm’s Dallas office reporting to Ginger Porter, MD for Texas, and Holly Gillentine, SVP for the state.

Previously, Borichevsky was a senior manager for JCPenney’s brand publicity team responsible for consumer-facing outreach for areas like CSR and home goods. She also previously served as VP at Vollmer Public Relations, which was acquired by Edelman in September.

Nike Reaches Cricket Lovers With Latest Clip

More Nike advertising awesomeness.

The clip above has been released to coincide with a big cricket game between India and Pakistan. The number of viewers who watched the game reached record levels, according to MoneyLife.com, with India fans taking to the streets in London to celebrate their team’s win. And Freshness reports that Team India used Nike team kits made from recycled plastic bottles during the game.

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