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Archives: May 2011

Old Spice Man Wants to Be Luke Cage, Superhero

Isaiah Mustafa doesn’t want to be known as the Old spice guy forever. He’d also like to be known as Luke Cage, the Marvel Comics superhero from Harlem!

A film version of the story is in the works and Mustafa has made it clear he wants to be in it. He filmed the video above to show what he can do. We believe it. But he’s got some stiff competition; Jamie Foxx and Idris Elba (Stringer Bell!) are also said to be in the running.

[via Moviefone]

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Twitter News Galore!

For Twitter, this definitely isn’t a slow news week.

Just a week after announcing that it had purchased TweetDeck, the social site has announced that it has acquired AdGrok, a startup that helps with Google AdWords campaigns and has only been out of beta for two months. Mashable says the AdGrok team started working with the Twitter staff today and will shut down on June 30.

And Techcrunch shared news that Twitter is launching its own photo-sharing service, which would be a Twitpic competitor.

AND, the Twitter blog has details of the new Follow button that the service has launched. (H/t to Mashable.) You can add a Follow button by going here. Among the partners for the new button are Justin Bieber, BNet.com, MTV, The Wall Street Journal, and Lady Gaga.

‘One Nation’ Tour May Be A Misstep for Palin

Palin in Gettysburg. Photo: Damon Winter/The New York Times

Sarah Palin is taking  a really boring family trip to various East Coast U.S. landmarks. Or maybe her “One Nation” tour is part of her 2012 Presidential run, creating opportunities for her to say things in locations that make her look really patriotic. She won’t say which it is, but she just keeps turning up in places and people keep asking questions and her tour bus keeps rolling on.

Much like Donald Trump, Sarah Palin is great at generating press attention. The ongoing “will she or won’t she run” question is sure to lure the media until a decision is finally announced. But ultimately will this be a successful tour? Or just another thing Palin did that got a lot of attention during a slow news period?

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Spin the Agencies of Record

MWW Group has added three clients to its roster: The Museum of Mathematics, which will open in New York in 2012; Latinum Network, which works to connect brands with the U.S. Hispanic market; and StarGreetz, which uses the voices and images of celebrities in online and mobile messaging, like voice mail and viral video.

Tara Ink, which specializes in promotions for high-end luxury brands, has added eight new clients to its roster. Among them, The Plum Network, which is launching Plum Miami magazine; Poko Pano, a Brazilian beachwear company that will be showing at Mercedes-Benz Fashion Week Swim 2012; Cosmo Summer Splash 2011, the annual fashion show that will take place on July 14; and Haven, a new gastro-lounge on Miami’s Lincoln Road.

Puradyn Filter Technologies, an oil filtration system manufacturer, has chosen Monarch Communications for PR targeting potential investors and consumers.

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Women Protesting Driving Ban, Arrest In Saudi Arabia

*Update after the jump.

Saudi women, outraged at the arrest and detention of a 32-year-old woman who planned a protest against rules barring women from driving, are taking to Facebook with comments and video evidence of their daring support.

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Allison & Partners Opens Dallas Office, Makes New Hire

Allison & Partners has hired Matt Averitt as a VP in the firm’s new Dallas office. Averitt is a corporate brand strategist who has experience in reputation matters, executive relations, brand positioning, and other corporate PR areas. He’s worked with clients including HP and GlaxoSmithKline.

Since 2009, Allison & Partners has also opened offices in Atlanta and Seattle. This is the firm’s ninth office.

Rep. Weiner’s Measured Response to Racy Tweet

The folks at PBS weren’t the only ones being hacked this Memorial Day weekend. If his story is true, and there is a lot of back and forth about it, New York Rep. Anthony Weiner also had his YFrog account hacked and a lewd (though covered) penis pic was tweeted to a college student in Seattle.

New York politicians have found themselves in a world of trouble in recent years. Rep. Chris Lee actually resigned from his post after he was caught sending pictures of himself to a woman sans shirt in response to a Craigslist singles ad. In this case, there are enough questions surrounding the situation that it probably won’t end that way, but Rep. Weiner has hired a lawyer just in case.

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Bolton Named Arthur Page Center Chair

Roger Bolton has been appointed chair of the Arthur W. Page Center for Integrity in Public Communication at Penn State University, effective tomorrow. He’s been on the board of the Arthur W. Page Society since 2006 and has served as a past president of the organization.

Bolton works with consulting firm Gagen MacDonald and with APCO Worldwide. He has served as the SVP of comms at Aetna and assistant secretary of the Treasury for public affairs under President George H.W. Bush. He also worked in the Ronald Reagan administration.

The Page Center is a research unit at Penn State’s College of Communications. The Center was formed in 2004 and collects stories and histories of PR practitioners. It has handed out $370,000 in research grants for ethical projects since its inception.

We spoke with Bolton for a podcast on trust and reputation back in January. Click here to listen to his thoughts.

The Ticker: UGC & disasters; Blatter’s Fifa presser; Hot Wheels on Facebook; Obama’s trip to PR; Oilsands

Hackers Attack PBS, Bring Back Biggie and Tupac

Sadly, Biggie and Tupac are not alive and living in New Zealand.

Tupac and Biggie were brought back to life temporarily, and they were chillin’  in New Zealand according to a story that was published on the PBS website last night. The story was the work of angry hackers Lulz Security, who took vengeance on public broadcasting for a Frontline segment about Wikileaks and detained Army analyst Bradley Manning. And also, just because they could.

In addition to the story, which, of course, had started to make its way around social media, the hackers breached public broadcasting’s security taking employee email and database info.

A statement on the Frontline webpage says “no viewer information was compromised” and they were able to complete a quick repair of the situation.  And the program’s executive producer David Fanning said, “We have been very open to publishing criticism of the film, and the film itself included multiple points of view. Rather than engaging in that spirit, this is an attempt to chill independent journalism.”

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