TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Archives: June 2011

Revolving Door: Mark Halperin Steps in It, and More Media Changes


Mark Halperin, senior political analyst and editor-at-large for TIME, has been given a time-out of indefinite length after he said President Obama was “kind of a dick” during his presser yesterday.

The comment was made on Morning Joe, and Halperin had actually tried to warn the Morning Joe staff that he was going to say something off-color, asking if the show had prepared its “7-second delay button.” He apologized within minutes (17 to be exact) of making the comment, but the damage was already done.

TVNewser has statements from both MSNBC and Halperin. We have no words for this one.

After the jump, some of this week’s media highlights from mediabistro’s Revolving Door Newsletter.

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

Going Beyond Your Target Audience with Multicultural Outreach

As we mentioned earlier today, we paid a visit to the PromaxBDA event, where entertainment marketing is the big focus. This morning’s panel discussion, “Targeted Marketing: How to Affect Audience Uptick Through Inclusive Marketing” offered case studies that showed how major brands, Fox Broadcasting , Lifetime, and CNN among them, are reaching multicultural audiences.

Because of this year’s Census numbers, a lot of the discussion focused on how to target Hispanic audiences. However, targeting one group doesn’t mean you’re not reaching others. The examples presented showed how audiences don’t live in a cultural vacuum, and what works with one group may relate to others as well.

In one interesting example, Danny Mandelbaum, marketing brand director for Heineken, said a commercial that had been intended for Hispanic audiences (above) went over so well, it’s now being shown in countries around the world.

Read more

Politicians Are All Over Twitter This Election Season

If you follow the presidential hopefuls on your Twitter account, then your feed will be blowing up until we hit the polls next year.

President Obama announced today that he’ll be hosting a Twitter town hall meeting (@townhall) on July 6 at 2 p.m. ET.

Read more

Tips for Reaching Teens on Their Mobile Devices

From the Do Something homepage.

Just a couple of weeks ago, we wrote about a Nielsen study that found teens were turning away from TV in favor of lots and lots of texting.

Do Something, a national nonprofit that involves teens in causes, is capitalizing on that stat, contacting teens on their mobile devices as a regular part of its outreach. According to this recent story in The New York Times, the organization would like to enlist 3.8 million members by 2014, triple the number that helped with 50 or more of its campaigns in 2010. And mobile outreach will be key to reaching that goal.

We spoke with Naomi Hirabayashi, Do Something’s director of marketing, about how to reach teens on their mobile devices. She offers three tips.

Read more

Lionsgate Restructures Its Theatrical PR Department

Lionsgate has restructured the publicity department for its film division, EVP of theatrical publicity Julie Fontaine announced, just three months after taking the lead post for the PR division.

The group is now divided into two teams, each led by a VP. Jennifer Peterson has been brought on to serve as one of those new VPs of national publicity. Peterson was previously with Walt Disney Studios motion picture marketing working on films including Alice In Wonderland and Toy Story 3.

The other VP lead position will be held by Jamie Blois, who was promoted into the role from her position as executive director of national publicity. She’s been with the company since 2003 and has worked on films including The Lincoln Lawyer.

Read more

Overheard at PromaxBDA: Do You Tweet?

As we tweeted this morning (@PRNewser, in case you’re not following us), PRNewser dropped by the PromaxBDA conference, which is taking place here in NYC through this evening.

As we waited for a panel discussion to start (more on that later), we overheard a conversation happening in the row behind us.

Guy #1: Do you tweet?

Guy #2: No. Do you?

Read more

Tina Brown Stands By Princess Diana Cover

The cover of Newsweek featuring a revived Princess Diana walking with the new Duchess Kate Middleton had many creeped out and asking whether it’s in “poor taste.” There was also talk of zombies, low-quality journalism, and even lower-quality Photoshopping.

Nonetheless, Tina Brown stands by the cover and the story, calling it “intriguing” and “very effective.” In an appearance on Morning Joe, she focused on the debate that the image (and others that were featured, including Di holding an iPhone) touched off rather than the ultimate appropriateness of the feature.

Mediaite interprets it as: “Sure, some people are saying they hate it but, hey, at least they’re saying the name Newsweek, right?”

Read more

GM’s Global Comms VP Joins H&K

Chris Preuss has joined Hill & Knowlton as an EVP serving on WPP‘s automotive team in Dearborn, MI.

He was most recently the VP of global comms at General Motors and president of GM’s OnStar subsidiary. He worked with the company as it made its way through bankruptcy and restructuring. While at GM, he also held leadership positions for European communications, comms for Cadillac, among others.

At H&K, he’ll spend most of his time working with WPP on the Ford account, focusing on global product communications.

 

The Ticker: Anderson Cooper’s new show; Digital marketing errors; Google+; Bollywood stunts; Timberlake’s MySpace

Ruder Finn Launches CSR Practice

Sarah Coles

Ruder Finn has launched a corporate social responsibility practice out of a new Boston office that will be led by SVP Sarah Coles. Coles has been with the firm for seven years and has worked on a number of CSR campaigns. CSR accounts were previously handled as part of the corporate communications practice.

The firm’s experience in the space includes Pepsi’s Dream Machine and a Novartis initiative targeting malaria. The firm has also published a CSR Index, which last found a high consumer interest in companies that do good. More recent global research continued that trend.

NEXT PAGE >>