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Archives: July 2011

First Half APR Accreditation Numbers in Line with 2010

The Universal Accreditation Board, which administers the test that gets publicists the APR designation, has reported a 75 percent pass rate for those who took the computerized exam in June. A total of 24 candidates passed, and 32 completed the test.

For this year so far, 96 people have earned APR accreditation, about the same as 2010 with 95 new additions. For the second quarter there were 56 candidates who earned the accreditation, the highest since Q4 2010.

Have you thought about getting your APR accreditation? For those who have it, what are the benefits you’ve experienced?

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Nerve.com Seeks Communications Manager for New Service

Nerve.com is unveiling a brand-new service this fall and it needs a sharp communications manager to help generate awareness about the the launch.

How can you land the gig? You need to be able to come up with creative and innovative pitches that will pique the interest of bloggers and writers, who are often inundated with press releases. Nerve is seeking a candidate who can generate original ideas to drive press events and partnerships, and develop a unique, identifiable voice for all communications. Read more

DJ’s Tweet Sparks Hollywood Riot

What should have been a low-key documentary premiere turned into a near-riot, sparked by a DJ’s ill-conceived tweet.

Five hundred or so invited moviegoers were expected at Grauman’s Chinese Theatre for Wednesday’s red-carpet screening of the Electric Daisy Carnival Experience, a doc about one of the nation’s largest annual techno-dance fests. (It’s a subject with which the city of Los Angeles already has a very controversial history.)

Instead, thousands of uninvited guests descended upon Hollywood Boulevard in response to a Twitter message sent by L.A. club DJ Kaskade, urging his 92,000 followers to gather outside the theater at 6 p.m. for a free concert celebrating a new movie about the rave scene.

“ME+BIG SPEAKERS+MUSIC=BLOCK PARTY!!!” Kaskade tweeted. ”Let’s see if the magic of social networking will work today.”

Seems it was working just fine.

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Sports Marketing and PR in the Digital Age Gets Complicated

Among the latest sports news, Chad Ochocinco is going to the Patriots. Photo: Jim Rogash/Getty Images

“It wasn’t that long ago that fan and media access to athletes came through sponsorships,” said Ben Trounson, SVP, director of marketing communications at Hill & Knowlton here in the U.S. “That was one of the main conduits. If you fast-forward just five years, fans get access to these athletes through Twitter.”

This is just one of the major changes impacting sports marketing and PR. With a seemingly neverending stream of sports news over the past few weeks — the NFL lockout, women’s World Cup, players breaking the law — we decided to speak with a couple of experts in this area to get a sense of some of the trends and major issues. As evidenced from the quote above, digital communications is definitely on top of the list.

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The Most Popular PRNewser Stories of the Past Week

Lots of Outreach on Debt Ceiling Talk, But Still No Resolution

Photo: Saul Loeb, AFP, Getty Images

White House Press Secretary Jay Carney used today’s press briefing to denounce the GOP for its latest budget plan, which he said “becomes less and less bipartisan, more and more partisan.” On the other hand, the President’s comments today express confidence in the ability for this issue to resolve itself, a tone of optimism that The Hill says wasn’t there a week ago.

At this point, the White House and Congressional leaders are appealing to anyone and everyone (including each other) in thus-far futile attempts at ending the debt-ceiling stalemate.

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Spin the Agencies of Record

The Holmes Report says World Gold Council is looking at five firms for work in international marketing including the U.K., U.S., and Switzerland. The account is valued in the seven-figure range. The new search doesn’t impact the organization’s relationship with MSLGroup, which has been its global AOR since 2009. That account is also valued in the seven-figure range.

The Jeffrey Group has added Bayer and Johnson & Johnson to its roster out of Brazil. The firm had been providing Johnson & Johnson’s with services for its oral care and corporate comms divisions and now adds OTC and women’s health. The firm had been helping Bayer CropScience and Bayer’s corp comms and HealthCare groups, now adding a customer relations program. The firm will expand the 40 Sao Paulo-based staffers working on the account.

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Guest Post: Unlocking the Many Benefits of a Tablet Placement

Millions of people are getting information by reading it on their tablet. And, with the continued proliferation of mobile devices and content, millions more will soon be joining them.

The publications that are adding tablets to their content platforms aren’t just taking the text and putting it on a new device. Rather, they’re adding new visuals, multimedia components, and other bells and whistles that enhance the storytelling and user experience.

In today’s guest post, Lyman PR‘s Carm Lyman dives into the PR possibilities for a tablet story and how practitioners can pitch stories that get their clients maximum impact from their placements.

Click through to read on.

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Roll Call: Brunswick Group, VMS, ‘Town & Country,’ and More

Brunswick Group has hired Wall Street Journal reporter Stephen Power as director of the firm’s Washington D.C. office, effective August 15. Power had been with the Journal for 11 years, most recently covering the energy industry. Tripp Kyle has also joined the firm’s NY office as partner focusing on the financial services sector and alternative investment companies, like hedge funds. He was previously with Finsbury Group, where he helped build the NY practice and the alternative investment management practice.

Media intelligence company VMS has hired David Evans as SVP of news sales. He’ll be working with the company’s PR clients on sales management, business development, and other sales areas. He was previously VP and GM of Wolters Kluwer Financial Services.

Freeda Fawal-Farah has joined Town & Country as associate publisher of marketing, a position she most recently held at Harper’s Bazaar. She will be responsible for raising awareness of the magazine’s brand. [via Fishbowl NY]

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Google+ Must Find Its Niche

Traffic on the new social network Google+ is down 3 percent this month, which has some people speculating that it is the beginning of the end.

Others think it’s way too soon to judge because so few people are using it, (10 million compared to Facebook’s latest estimate of 750 million ) and because it is not open to the public yet.

It’s also prompting questions about whether people have room in their lives for another social network.

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