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Archives: September 2011

Equinox Gives Us A Reason To Post Video of a Guy Working Out

Equinox Fitness Clubs, the fancy-schmancy gyms found in cities across the country, has launched a site, Q by Equinox, that features tips, interviews, and even stories about topics like travel and fashion. According to Equinox, the site is an opportunity to extend the brand and share the expertise of the trainers and experts at the gym and on its board. Why post a story from another outlet when they’ve got the knowledge right there, to paraphrase the email we received.

The site is edited by former DailyCandy editor Jasmine Moir and former SELF fitness editor Liz Miersch and the vibe is meant to be “clean,” “sleek,” and with a bit of “tongue-in-cheek.” Right now, it features Q&As with Diddy and Sarah Jessica Parker (the gym says it has lots of celebrity ties). That’s great and all, but there’s also video of this guy working out on the roof of a building.

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Warren Buffett, Business Wire Celebrate 50 Years at the NYSE

Photo: Scott Eeels/Bloomberg

PRNewser made a trip to the New York Stock Exchange this morning where Warren Buffett, Business Wire chairman and CEO Cathy Baron Tamraz, and the rest of the Business Wire team gathered to ring the opening bell and celebrate 50 years of BW business. (Berkshire Hathaway owns Business Wire.)

The scene on the stock market floor was a frenzy with international media and traders doing their stock market thing. Add to that the excitement over a visit from Buffett and there’s even more chaos. The media was definitely interested in hearing more about his thoughts on taxing the rich and the economy, and the traders treated him like a celebrity, approaching him with pens in hand for an autograph.

After the opening bell, Buffet and Tamraz came down to the floor for photos and interviews with Fox Business, CNN, and other outlets. We tweeted about some of the action from the floor this morning and BusinessWire is tweeting about the events happening at the NYSE today, which includes a luncheon and Q&A with the execs.

Before heading to the stock market floor, we met the Ball State University student, Jenna Marie James, who won the chance to meet Buffett for lunch today. You can click here to watch her winning video entry answering the question “What is the future of PR and communications?” She came to the stock exchange with ukulele in hand.

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The Most Popular PRNewser Stories of the Past Week

Roll Call: The Door, Ogilvy PR, NYU, and More

Karen Wiessen has joined New York PR firm The Door, working in the music and entertainment group. Wiessen is the former publicist for Island Def Jam. Alicia Keys and Sean Kingston are among The Door’s clients. [via Hollywood Reporter]

Samantha Allen is stepping down from her role as MD of Ogilvy PR‘s global consumer marketing group. Allen has been with the firm for nine years and told PRWeek that she’s looking for “a more entrepreneurial path.” She has worked with clients including Guinness and the London Olympic Games.

Syd Steinhardt has been named PR director for the NYU School of Continuing and Professional Studies. He was previously associate director of comms for Fordham University.

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Former Google Exec, Media Beat Guest Asks President Obama for Higher Taxes

The calls from the rich for higher taxes on the rich continued this week with Doug Edwards, author, former Google marketing and brand management exec, and past Media Beat interviewee.

Edwards attended the LinkedIn town hall that President Obama hosted earlier this week. He took the mike to explain that he used to “work for a small start up down the street here that did quite well” and was able to choose to be unemployed.

He pressed for an end to tax cuts for the wealthiest in the U.S. and asked President Obama directly to raise his taxes. You can watch that video above and catch all three parts of our Media Beat interview with Edwards here.

Procter & Gamble’s Bullying Problem

Procter & Gamble was in the news this week not for a particularly good reason: it has sued an 11-year-old Connecticut girl and her mom, makers of a boutique skin care line for preteens, over trademark infringement.

The beauty products named “Willa,”created by Christy Prunier and her daughter, Willa. P&G asserts that the name is too close to its brand Wella. Really?

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The Ticker: Klout marketing; Neiman Marcus + Foursquare; Pink ribbon marketing; Blogger outreach; Chipotle

Athletes are Top Choice for Corporate Events

SF Giants pitcher Brian Wilson

It’s fitting after such a crazy night of baseball (so we hear) that we get these results from ON24. The company, which specializes in webcasting and virtual events, polled thousands of business pros across the U.S. (they purchased a list of 100,000 names and polled them between September 22 and 23) and 71 percent of respondents said they’re using athletes at corporate events. Nearly 20 percent said they’re using athletes more than ever before.

Why the love affair with sports figures? Nearly two-thirds of respondents said athletes speak like “real people” rather than in corporate talk. A quarter said people trust athletes because of the visibility of their work (the occasional steroid controversy must not be making a difference), and 27 percent said sports are relevant to the business world.

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Revolving Door: Kindle Fire, The Root, Andy Rooney, and More

Photo: Mark Lennihan / AP

A slew of magazine publishers have signed on to Amazon’s new Kindle Fire device. Among the magazines that will appear on the tablet/”service” are Elle, Cosmopolitan, and GQ. Time Inc. still hasn’t signed on. The relationship between magazine publishers and Amazon could be as fraught as the one with Apple, GigaOm reports. But at $199, the Kindle Fire could set fire to tablet sales and consumption, Ad Age says. Kindle Fire will ship November 15.

ComScore has ranked The Washington Post‘s site The Root tops for African-American news for the past four months. The site has an average of 1.7 million unique monthly visitors and 13.5 million page views per month, according to The Root‘s press release.

TVNewser first reported on the end of Andy Rooney‘s regular 60 Minutes appearances a couple of days ago. CBS is now offering a “best of” page with a dozen entries from his 40 years with the network.

News Corp. investors want to see James Murdoch dropped from the company’s board. In other News Corp. news, “The Daily,” the company’s much-ballyhooed iPad-only publication is pulling in less than a quarter of the 500,000 readers Murdoch said it would have.

Lisa Belkin, a longtime New York Times writer, is heading to the Huffington Post. Belkin covered parenting issues, and wrote for the magazine and the Motherlode blog. Tim O’Brien, Peter Goodman, and Tom Zeller have also left for HuffPo recently.

Click through for more shifts in and around the media world.

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Cain, Christie Showing Social Media Strength

After all the talk about Rick Perry, Mitt Romney, Michele Bachmann, and the other 50 front runners for the GOP presidential nomination, it’s an underdog and a guy who’s not even in the race that are lighting up Facebook.

Our friends at Inside Facebook have just launched the 2012 Election Tracker, and New Jersey Gov. Chris Christie has added the most new fans today (743) bringing his total to 49,128 likes. AllFacebook has a breakdown of the fan efforts to get Christie into the race despite his repeated and very strong assertions that he will not.

And Godfather’s Pizza CEO Herman Cain, after seeming to drop out of the race, has made a comeback, first by winning the weekend Florida straw poll then by coming in third behind Perry and Romney in a Fox News poll released yesterday.

According to the Election Tracker, Cain is third in Facebook fans among the Republican candidates (behind Romney and Bachmann, who has fallen out of a favored position) and he’s seen a spike in “likes” since the weekend.

Fox blames “elites” in the Republican party for the reported dissatisfaction with the candidates. There’s still plenty of time to flush it all out.

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