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Archives: April 2012

‘Prometheus’ Uses Twitter Stunt to Promote the Film and Its New Ad

As part of the ongoing promotions for the film Prometheus, the new trailer aired last night on the U.K.’s Channel 4 network with the hashtag #areyouseeingthis. Shortly after another ad aired featuring highlighted tweets with that hashtag. The hashtag was second on the U.K.’s top trending list for a spell.

We previously covered the great lengths that the filmmakers (it’s a Ridley Scott film made in association with 20th Century Fox) have gone to to promote this movie, which comes out June 8. Since that story, there’s been another clip (posted after the jump) dedicated to Michael Fassbender’s android character David.

Now The Guardian is wondering if the promotion has gone so far that it’s taking away the from the mystery of the movie.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

This Week on the mediabistro.com Job Board: Modern Luxury Media, Planned Parenthood, Westchester Magazine

This week, Modern Luxury Media is hiring a director of marketing, while Planned Parenthood Federation of America is looking for a senior media strategist. Westchester magazine needs a director of marketing and public relations, and Here Media is on the hunt for a senior manager of integrated marketing. Get all the details below, and find more just-posted gigs on mediabistro.com.

For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.

Mediabistro to Host First Online Lit Conference

For all of those out there who have ever thought of writing a book (many PRs do), Mediabistro is launching the first online literary conference this summer.

From July 15 through August 1, the Mediabistro Literary Festival & Workshops will have weekly online sessions that focus on a variety of book-writing topics including how to overcome creative obstacles, use social media to build an audience for your work, get tackle nonfiction, and get your first pages written.

And, among the long list of expert speakers is Susan Orlean, the author of Rin Tin Tin: The Life and Legend, The Orchid Thief, which went on to become the (fantastic) Oscar-winning film Adaptation, and one of our favorite nonfiction stories, “The American Male at Age 10.”

More information about the Mediabistro Literary Festival & Workshops, click here.

Wharton Takes an Academic Approach to its Rebrand

The University of Pennsylvania’s Wharton business school has launched a new campaign — “Knowledge For…” — that finishes the phrase with words that go beyond the academic experience one would get at the school including “action,” “life,” and “global impact.” Work on the rebranding began back in 2009.

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Confirmed: Here’s That Brooklyn Nets Logo We Mentioned

Last week, there was speculation about what the Brooklyn Nets logo looked like, but most were pretty sure it was something like the one Jay Z wore on a t-shirt days earlier.

Here they are officially (the other is after the jump). The logos were designed by Jay Z himself using, according to the press release, the “black and white color palette of the old New York subway signage system.” The shield is homage to the previous Nets logo. Of course, the “B” refers to “Brooklyn.” A couple of other versions of the “B” available here.

There’s also the “Hello Brooklyn” marketing campaign we talked about last week. The homepage now has an intro video you can check out here.

 

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New Videos From President Obama, Mitt Romney, and Rihanna

With the general election kicking into high gear, President Obama isn’t just telling jokes. He’s being serious about the accomplishments of his first term and showcasing them in this new video, which features the campaign’s new slogan “Forward.” Thoughts?

Presidential contender Mitt Romney is also debuted a new video. While the President makes no mention of his opponent, Romney’s video focuses squarely on President Obama’s perceived shortcomings from the past four years. The clip also promotes the website ObamaIsntWorking.com, which continues the list and counts down the days until the looooong election season will finally be over. We’ve got that video after the jump.

And Rihanna has a new video. Also after the jump, because it’s Monday and you need to dance. Read more

Revolving Door: Jimmy Kimmel, the Top 6 Monthlies, Ryan Seacrest, and More

As we mentioned in this morning’s Ticker, the White House Correspondents Dinner Saturday night was filled with jokes. Here’s a clip from Jimmy Kimmel and coverage of President Obama’s bit. Separately and unsurprisingly, Keith Olbermann had something to say about a joke aimed in his direction. Olbermann took to Twitter.

MinOnline has a list of the top six monthlies for May, with Marie Claire on top.

Ryan Seacrest continues along his path to world domination with a deal that will put him on the Today show as well as NBC primetime news and the network’s entertainment specials. He’ll be cutting back on E!. TVNewser has the press release.

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Infographic: People Are Sharing Too Much

Research from Euro RSCG Worldwide finds that people talk too much. They never shut up. As a result, they’re giving away their privacy.

“The Digital Life” study found that people around the world are concerned about privacy, with 60 percent of the 7,213 participants saying that people should stop oversharing online. The biggest concern is for millenials; 70 percent say they think that generation doesn’t have a sense of privacy and two-thirds of millenials agree.

To our point about multitasking, half of the respondents expressed concern that technology and multitasking are eroding the ability to think deeply and concentrate.

“The Digital Life” study included respondents over the age of 18 and from 19 countries including Belgium, Brazil, China, the U.S., and Argentina. An infographic after the jump illustrates the findings.

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The Ticker: WH Correspondents Dinner jokes; Pepsi goes global; U.K. PRs & dictators; ‘Workout boosters”; bin Laden PR

Groupon Hires Two Execs, CEO Drinks Beer

Groupon announced today that it has hired Faisal Masud former eBay exec as head of the company’s relatively new and somewhat successful Groupon Goods unit.

Yesterday, the company announced that another eBay exec, Kal Raman, was joining the company “to build out the company’s internal controls and processes, which have come under scrutiny after several recent gaffes.”

This after the company’s CEO Andrew Mason held an employee town hall meeting on Wednesday in which he allowed The Wall Street Journal to sit in via webcast and watch him drink beer. At one point, when his “voice broke,” he apologized for drinking too much, explaining that he usually conducts all company business while doing shots and there’s never a problem. Joking. But no seriously, he was drinking beer. Which prompted AllThingsD to ask Raman the next day if he was being brought in to provide adult supervision.

And I bought a voucher for a $19 mani/pedi today!

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