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Archives: June 2012

‘Today’ Mishandles Ann Curry’s Departure

Savannah Guthrie was officially named the new Today show co-host, just a day after Ann Curry gave her tearful on-air good-bye. Now the challenge for Today is making the transition to a new host without alienating the fans of the old one. To do that, according to the NY Times, the show is trying to keep the change low-key.

The problem is this change was anything but. There were leaks and speculation for about a week. And on the day of her departure, there was this big story in USA Today.

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Three Tips to Take Your Personal Brand to the Next Level

You know that saying about the cobbler’s children — they have no shoes. PRs spend so much time promoting their clients sometimes they forget about their personal brands.

Sure, you’re on Twitter, LinkedIn, and Facebook. Your info is up-to-date. Your resumé is filled with error-free copy. But these days, there’s more to personal branding than that.

We asked Jaunique Sealey to share a few tips to help you take your personal brand to the next level. Sealey is an independent consultant who works with brands around the world, and is the author of Piece of the Fame: Rockstar Social Media Marketing for Everyone.

Remember: You don’t need to be actively looking for a job to put your best foot forward. Click through for more.

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Hey Ladies! ‘Magic Mike’ Is Trying to Woo You With Stripper Moves

There’s a male stripper movie coming out today called Magic Mike. Oh you’ve heard? Because Channing Tatum, Matthew McConaughey, and the werewolf from True Blood have each been on every TV show in existence to show off their sexy dancing? That’s a fact.

The movie is banking on female appeal to win at the box office this weekend, and so far the strategy seems to be a sound one. Fandango reported earlier this week that ticket sales are going gangbusters. The movie made $2.1 million at midnight showings last night.

And according to a Fandango survey of 1,000 people, 82 percent of respondents (gender not specified) are planning to see it this weekend and 87 percent are planning to see it with a group of women. So it’s not just a couple of tickets, but big whooping groups of ladies who want to see sweaty beefcakes take off as much at that R rating will allow.

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The Most Popular PRNewser Stories of the Past Week

Roll Call: MWW, NATIONAL, and Burson-Marsteller

Steve Mnich has joined MWW Group as director of the San Francisco office. Besides client and new business work, Mnich will lead the startup division of the company, MWW Ventures. He was previously the MD at SS|PR, launching and leading the firm’s West coast office.

Tom Jones (not him)  has been promoted to SVP at Makovsky Health. He joined the firm in January 2011. Since joining, the practice has experienced 24 percent growth. Prior to that, he was the executive director of communications at Novartis.

Desiree Peterkin-Bell, director of comms and strategic communications for Philadelphia Mayor Michael Nutter, is joining the Obama for America as senior advisor for communications in Pennsylvania. Before working with Mayor Nutter, Peterkin-Bell was the director of comms for Newark Mayor Cory Booker. [via]

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A Bunch of PRs Donated to ‘OK!’ Editor’s Vet Fund

You really can’t make this dumb crap up.

OK! Magazine‘s East Coast editor and frequent reality TV commentator Shauna Bass had a sick (and very cute) Pomeranian named Simba that sadly died of its illnesses. Bass spent tons of money at the vet in ultimately vain attempts to save little Simba.

Bass’ sister set up a memorial fund to compensate Bass for the cost of the vet bills, which is actually not really in the charitable spirit of what a memorial fund is intended to do. The Simba Bass Memorial Fund is designed to “help Shauna focus on healing after this tragedy.” Bloody hell.

So far, the fund has raised more than $5,000, a chunk of it from PRs who could very well be pitching her stories. Gawker has a list of some of those charitable PR souls.

We asked the PRSA for their ethical take on this situation. A response from the chair and CEO Gerard Corbett, after the jump.

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Splendid Exec on Going Fast, Going Slow, and Setting Clients Straight

Andy Bellass is partner and global creative director for Splendid, a comms firm that started in London, and now has offices in NYC and Sydney. Splendid works with clients like that curious delicacy Marmite, LinkedIn in the U.K., the Sensation events (promo pictured left) that will be coming to Brooklyn’s new Barclays Center, and Smirnoff.

There are about 60 people around the world working for the firm. The programs and events that it organizes are also global in nature, and are meant to be eye-catching. (Glass of Smirnoff Thames water anyone?)

With that, Bellass recently shared with us a few interesting thoughts about working with clients on these sorts of campaigns/stunts, and working with clients in general.

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Can PR Take College Football to the NFL Level?

In 2014 college football playoffs will replace the abhorred BCS system established in 1998. The playoffs will feature four teams facing off in three games, eradicating the political and mathematical technicalities that have plagued the BCS rankings. College football believes the playoff system—which could produce up to $5 billion over a 12-year contract—can leverage the sport’s already wild and lucrative popularity. PR will play an integral role as the sport seeks to attract more fans and achieve the cultural prominence of the NFL.

America has a big date with college football on January 11, 2014. The event is two years away, but the hype machine has already begun as ESPN, sports analysts, college football fans, universities, bars, restaurants, wing sauce factories, beer producers, chip/dip aficionados, foam finger manufacturers, hat makers, and body paint supply stores are all gearing up for college football’s Championship Game, the collegiate version of the Super Bowl.

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The Ticker: Healthcare lobbyists prepare; YouTube ‘Marketplace’; Effective tweeting; Worst speech; Mary J. Blige on BK chicken ad

The Social Facets of Workplace Communications

“Social media is evolving so rapidly, but the enterprise space has a lot to do to catch up.” observed Kelli Carlson-Jagersma, VP at Wells Fargo Bank. David Grossman, founder and CEO of The Grossman Group, an internal comms consultancy, agreed that social platforms complicate an already tricky environment for workplace communications. Both spoke at Business Development Institute’s Social Media and Internal Communications Summit on Thursday in New York. Below are key takeaways.

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