— We Dem Boyz (@wizkhalifa) September 12, 2014
With the music industry focused less on album sales, selling other items, particularly concert tickets, has taken on greater importance. But there are so… many… shows. From music festivals to concerts to television appearances, few people have the money, let alone the time, to go to even a small portion of all the shows they would ideally like to attend. Not to mention getting all those shows on your radar so you know who’s appearing where. Who knew that Karen O was at the McKitterick Hotel the past couple of days? I found out from a friend posting on social media while he was standing in line. A little late for me to even attempt to get in.
This is where Groupon and LivingSocial come in. The sites have struck deals with event organizers to offer discounts on tickets for big acts ranging from Wiz Khalifa to Arcade Fire. Does it damage the act’s credibility to sell tickets at a cut-rate price? Not at all.