Founded in 1985, Delicious Living bills itself as the editorial companion for natural food shoppers, but you won’t find it on most magazine racks. Issues are bought and then distributed, generally free of charge, by participating natural product stores. “The founder [Doug Greene] was a real visionary,” said editor-in-chief Elisa Bosley. “He didn’t think people should have to pay for this. It’s totally educational, and that’s what they’ve stuck with this whole time.”
The mag provides online opportunities for publicist pitches, given that the client has expert knowledge on either a particular health field or product. As always, make sure to do your homework before you pitch — that means familiarizing yourself with the pub and tailoring your idea accordingly.
For pitching etiquette and editors’ contact info, read How To Pitch: Delicious Living.
– Sherry Yuan
The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.
- Highlight Your Clients in Sports Illustrated For Kids
- Pitch Your Beauty Clients to YouBeauty.com
- INTERVIEW: Dave Lieber of The Dallas Morning News re: The Haggler, #PRFail, Pitching Properly
- 7 Holiday Pitching Tips for PR Pros