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Designer’s Muse Mugs for Thierry Mugler

If your coffee didn’t give you enough of a jolt this cold Monday morning, this video will.
Nicola Formichetti, creative director for fashion brand Thierry Mugler, has created a Web-only film featuring the fall/winter 2011-2012 men’s ready-to-wear collection, her muse, Rico, who has face tattoos and was discovered on Facebook, and a Lady Gaga techno remix. Stunning.

We’ve reported here on some of the new ways that fashion brands are reaching out to consumers. If you have a copy of the February issue of W magazine, there’s a published list of some of the fashion types using video in new and interesting ways. (The story isn’t on the W website, but perhaps it will be added?)

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!