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Designer’s Muse Mugs for Thierry Mugler

If your coffee didn’t give you enough of a jolt this cold Monday morning, this video will.
Nicola Formichetti, creative director for fashion brand Thierry Mugler, has created a Web-only film featuring the fall/winter 2011-2012 men’s ready-to-wear collection, her muse, Rico, who has face tattoos and was discovered on Facebook, and a Lady Gaga techno remix. Stunning.

We’ve reported here on some of the new ways that fashion brands are reaching out to consumers. If you have a copy of the February issue of W magazine, there’s a published list of some of the fashion types using video in new and interesting ways. (The story isn’t on the W website, but perhaps it will be added?)

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!