TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Did Time Warner Turn Hurricane Sandy into Good PR?

Time Warner Cable New York City Hurricane Sandy is already old news to most Americans, but it’s still a big deal to thousands, if not millions, in the northeast. Some entities (like the MTA) managed to turn the storm into a PR win, and the much-hated Time Warner Cable now appears to be one of them.

It was a multi-step process: First Time Warner deployed mobile power stations around New York City in order to “allow people without power to charge up their phones, use our WiFi”, etc. Then its reps announced a plan to “automatically credit many” area customers who lost power during the storm, effectively paying them back for service they didn’t receive. Some customers whose accounts weren’t caught by Time Warner’s technical sweep may need to call the company in order to receive their credit, but the vast majority of accounts will be credited automatically.

This week brings more encouraging news: The cable giant and several other companies sponsored food trucks that continue to visit the storm’s hardest-hit areas, delivering free grub to those left without power and/or shelter. Selections include pizza, cheese steak and souvlaki–we approve of their taste in comfort food even more than their humanitarian efforts!

We’d love to hear more customer service stories. Has the company made good on its promises? Can a fickle public forgive Time Warner?

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!