TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

‘Diddy,’ ‘Magic’ to Launch New Comcast Channels

Sean “Diddy” Combs and Earvin “Magic” Johnson are each starting their own TV channels Comcast announced today. The new stations come as part of the deal Comcast made when it merged with NBCUniversal. Comcast will launch 10 independent stations over the next eight years. Eight of those stations will have African-American or Hispanic owners and operators.

Diddy’s station, Revolt, will launch in 2013 and focus on music and pop culture with a strong social media component. Magic Johnson’s network, Aspire, will debut in the summer and will focus on family programming targeting African-American audiences.

Also launching is El Rey, an English-language station targeting Hispanic viewers. Robert Rodriguez, the filmmaker behind Sin City, the Spy Kids franchise, and El Mariachi, is one of the names behind that venture. El Rey is coming in January 2014 and will focus on everything from news and documentaries to music and sports.

And finally, BabyFirst Americas is coming in April, targeting babies and their parents with offerings to improve verbal, math, and motor skills.

You can read the press release announcement here.

[via Multichannel News and The Hollywood Reporter. Image: "Magic" Johnson]

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!