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Donald Trump Says Nothing, Hogs Spotlight

Donald Trump isn’t much for nuance or insight, but he manages to stay in the news somehow—in many cases without the aid of a publicist. We can’t even remember the last time he hawked a real product beyond his own golden-hued face.

Trump showcased his crude PR savvy yet again yesterday by announcing, via his Twitter feed, that he is planning a “big surprise” for the upcoming Republican National Convention. And of course this tweet was catnip for poli-bloggers. Sounds a little fishy–everybody already knows about Chris Christie.

Vanity Fair’s Juli Weiner thinks Trump’s bombshell might involve scissors, glitter, pipe cleaners and macaroni (we always preferred the star-shaped pasta). And Donald, if you’re listening, we feel like Newt Gingrich would make a great addition to the next season of Celebrity Apprentice. He can do his usual routine: condescend to everyone and get cheers for it.

So what do you think? Does The Donald have anything interesting up his sleeve, or is this “announcement” more of the usual smoke and mirrors?

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