Edelman has appointed Derek Ng to the regional client relationship manager (CRM) position for the Starbucks account in the Asia-Pacific region. Edelman has a CRM program that assigns a manager to work exclusively on large global accounts as a way to ensure quality work and customer service.
As Starbucks CRM, Ng will oversee work on the account and create a team spanning across the APAC region, including China. Ng is rejoining the firm after a year in Burson-Marsteller’s Singapore office as director of government comms. He will continue to live in Singapore. When he was previously with Edelman, he served as corporate director of Edelman Shanghai.