The new company will be integrated with StrategyOne, Edelman’s existing market research firm, but the StrategyOne brand will live on with current CEO Steve Lombardo working under a yet-to-be-announced title.
In announcing the hire, company CEO Richard Edelman said, “I have known and admired Mike Berland’s work for close to a decade. When it comes to fully integrating research with PR programs and partnering with both account teams and clients, he is simply the best.”
Berland, an acclaimed author and veteran strategic adviser to political figureheads like Hillary Clinton and Michael Bloomberg, most recently served as president of Washington, D.C. based PSB, where he put his market research experience to use in serving clients in politics and other fields around the world.
With this move, Edelman looks to further extend the considerable influence that it holds over the global public relations industry by deepening its strategy and analytics expertise and, in the CEO’s words, making research “more core to the Edelman proposition.”