Edelman acquired “bi-partisan digital grassroots advocacy firm” Grassroots Enterprise, the company announced today, after the release leaked yesterday to PRWeek and Politico. What attracted Edelman to make the buy? One factor is the agency’s proprietary tech platform, Grassroots Multiplier, which “combines functions like Web hosting, content management, mass-emailing, fundraising and a powerful database to connect constituents directly with policymakers…”

Rob Rehg, president of Edelman’s Washington office, said in a release, “Edelman is thrilled to add the talents of the best digital grassroots advocacy firm in the U.S. This is a great marriage of strengths: Edelman’s industry-leading digital communications and public affairs practices along with Grassroots Enterprise’s award winning team of digital grassroots experts.”