TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Edelman on Newsweek Redesign: “Moving Up-market” for “Higher End Reader”

newsweek2095.jpg

Edelman CEO Richard Edelman fills us in on the latest changes at Newsweek. The publication is “re-launching on May 18, moving up-market, aiming to compete with The Economist and the New Yorker for a higher end reader,” he recently wrote on his 6 A.M. blog.

It seems “competing with the The Economist,” is a common statement by magazine executives these days and not everyone is buying it. Writes Vanity Fair‘s Matt Pressman, “The Economist is like that exotic coffee that comes from beans that have been eaten and shat out undigested by an Indonesian civet cat, and Time and Newsweek are like Starbucks – millions of people enjoy them, but it’s not a point of pride.”

[image cred]

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!