TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Edelman on Newsweek Redesign: “Moving Up-market” for “Higher End Reader”

newsweek2095.jpg

Edelman CEO Richard Edelman fills us in on the latest changes at Newsweek. The publication is “re-launching on May 18, moving up-market, aiming to compete with The Economist and the New Yorker for a higher end reader,” he recently wrote on his 6 A.M. blog.

It seems “competing with the The Economist,” is a common statement by magazine executives these days and not everyone is buying it. Writes Vanity Fair‘s Matt Pressman, “The Economist is like that exotic coffee that comes from beans that have been eaten and shat out undigested by an Indonesian civet cat, and Time and Newsweek are like Starbucks – millions of people enjoy them, but it’s not a point of pride.”

[image cred]

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!