Even With a Makeover, It’s Still ‘Every Day With Rachael Ray’

Every Day With Rachael Ray has undergone a redesign, but the magazine wants to be as approachable as ever. “Our projects truly are easy; people truly can do them and they don’t have to be perfect,” Gina Hamadey, senior editor of the magazine tells mediabistro in the latest “How to Pitch for PR” feature.

That idea — keeping it simple and easy — applies to pitches also. A quick email with what’s new and trendy are all it takes. And Hamadey suggests that besides the magazine, watching Rachael Ray‘s TV program should help you understand the types of stories they’re into.

Which sections are open for pitches? Round ups like “Your Travel Short List” and a ton others. For more info about how to pitch Every Day With Rachael Ray, click here. [sub reqd]

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.