SocialTimes AgencySpy UnBeige TVNewser more TVSpy GalleyCat AppNewser 10,000 Words FishbowlNY FishbowlLA FishbowlDC MediaJobsDaily AllFacebook AllTwitter semanticweb.com

Every Camera in LA Will Be At the Emmys

emmy_award_lg.jpgThe Academy of Television Arts & Sciences, which oversees the Emmys, will have eight cameras set up backstage at the Nokia Theater for “Backstage Live at the Emmys,” a Webcast that will have footage from the writers table, press room, and other spots. There will also be a “Thank You Cam” and a Web archive of acceptance speeches. (Because of course you want to watch someone rattle off a list of names really fast over and over.) This is in addition to the NBC broadcast and the red carpet shows.

The various efforts to engage with viewers will also include Tweets to Jimmy Fallon during his turn as the award-show host and on CNN, ongoing updates on The Marquee blog and live tweeting (@CNNshowbiz).

With audiences moving freely from TV to the Web, it makes complete sense for the programming to do the same. All of these cameras catching every moment of the event will likely capture a couple of funny snafus too. But ultimately it comes down to the outfits, the big winners, and the unexpected losers. Many people go online the next day for all of that anyway.

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.