TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Facebook Groups No Longer the Place for Brands

Our colleague at AllFacebook.com sums up the developments from yesterday’s live Facebook event, where Mark Zuckerberg and company announced changes to the groups product.

“The main purpose of groups is to help Facebook users socialize around any topic or community,” Nick O’Neill writes. Ideally, however, the topic or community will not be related to a brand.

“While I’m sure there are organizations that will attempt to create public groups for socializing around their products (and users that will create similar groups), all brand-related conversations should remain on Facebook Pages as far as Facebook’s concerned,” he continues. While larger companies might be left out in the cold, “there’s no doubt that smaller organizations could find the new groups product to be extremely useful.”

For the entire summary with a short video explanation, click here. You can also click here for a live blog of yesterday’s event.

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!