Foursquare chief executive Dennis Crowley told Bloomberg News that its user tally exceeds four million, up from 170,000 in 2009. Four million is a good number, but, according to a recent Pew Research Center study, use of location-based apps remains low and “fit the profile of the early adopter.”
The company will continue to focus on growing that number for now rather than turning its attention to sales, according to Crowley. The story goes on to say that the company is adding “about 20,000 new users a day” and plans to make staff additions because of the growth.
“We’re finally building the things we should have had a long time ago,” Crowley said.
Foursquare is facing increased competition from Facebook and its Places and Deals platforms. Recently, PRNewser asked whether you would be more likely to use Foursquare or Facebook for future campaigns. Forty percent said Foursquare, 30 percent said Facebook, and 15 percent said both.