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Foursquare Founder on PR: “It Pretty Much Takes Care of Itself”


Mobile social network and gaming application Foursquare has received quite a bit of hype since launching at last year’s SXSW Conference. Despite only 60k users, no revenue and no business model, the company has emerged as one of the next hot things that may not yet have the user base of a Facebook or Twitter, but has the “right users,” some may argue. It also has the “hip factor” as being the network that your parents haven’t yet joined, (Hello, Facebook.) and isn’t consumed mostly for business and link sharing (Hello, Twitter.)

The company is the focus of a New York Times feature story and Bits blog post today – coverage most tech start ups of Foursquare’s size would kill for. Writes the TimesJenna Wortham, “A combination of friend-finder, city guide and competitive bar game, Foursquare lets users ‘check in’ with a cellphone at a bar, restaurant or art gallery. That alerts their friends to their current location so they can drop by and say hello.”

Despite all the attention, founder Dennis Crowley tells PRNewser that all PR is handled “in house” and “it pretty much takes care of itself.” Has the company been pitched by agencies? “Nothing formally,” said Crowley, “[I] got some emails here and there, but been too busy to keep up.” The company’s press page is bare bones, featuring only an email contact and several logos for download.

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