A new report from ExactTarget titled “Subscribers, Fans, and Followers” found that daily Twitter users who follow a brand are more than twice as likely to purchase than Facebook users who “like” that brand. A third of Twitter followers also said they were more likely to make a recommendation after following a brand, versus 21 percent of Facebook fans and 24 percent of email subscribers.
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Turn your email subscribers into engaged social customers – using activated #hashtags. Chirpify’s Social Conversion Platform allows mobile consumers to respond instantly with a social post - anywhere they encounter a brand's message or products, including targeted emails. Find out how: