A new report from ExactTarget titled “Subscribers, Fans, and Followers” found that daily Twitter users who follow a brand are more than twice as likely to purchase than Facebook users who “like” that brand. A third of Twitter followers also said they were more likely to make a recommendation after following a brand, versus 21 percent of Facebook fans and 24 percent of email subscribers.
- STUDY: Readers Remember Print Placements Better Than Digital
- Vast Majority of Firms Still Use AVE for Measurement
- STUDY: Media Coverage Has Little Influence on Consumers' Travel Decisions
- A Day in the Life of a Marketer: Long Hours, No Lunch, Dashed Dreams of Being an ‘Artist'