TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Goldman Sachs Bolsters PR With Democratic Strategist Mark Fabiani

Fabiani_Mark.jpg

All eyes will be on Goldman Sachs today, as CEO Lloyd Blankfein and executive Fabrice Tourre, who was named in the SEC fraud charges currently being faced by the investment bank, appear for a Senate hearing.

Goldman has hired Mark Fabiani [pictured] of Fabiani and Lehane in recent weeks to boost its PR counsel. Fabiani and partner Chris Lehane were known as the “Masters of Disaster” for their crisis P.R. work when they worked for the Clinton White House and campaigns.

PR executives have continuously debated Goldman’s PR strategy. “If we’re talking about Goldman Sachs as a brand, they’re going to be fine. If we’re talking about Lloyd Blankfein, that’s a different story,” Robbie Vorhaus, CEO of Vorhaus Communications told CNBC late yesterday.

Robert Dillenschneider of The Dillenschneider Group said Blankfein “shouldn’t be combative” at the hearings today. More to come…

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!