Goldman Sachs has a new Twitter account, launched on Friday for its shareholder meeting. And what did we learn from those meeting updates? That the account was live, shareholders support everything the company is doing, and the meeting is over. Riveting.
The other four tweets have focused on the company’s CSR efforts — investments in clean tech and renewable energy — and its work with small businesses. The company has nearly 12,000 followers.
The account is part of a new PR campaign launched by the financial firm’s communications head, Richard Siewert Jr., who started just as Greg Smith blew our minds with his New York Times resignation letter to the world. Siewert has been holding internal meetings explaining the new strategy, which is based on increased transparency. We’ll need a little more than these first few tweets.
*Make that seven times, as of 5/29 a.m.
- The 5 Categories of Digital Friends for PR Professionals
- Ugly Sweaters for a Good Cause: Brands Celebrate UK's 'Christmas Jumper Day'
- Rolling Stone Revises Apology as Backlash Against its Handling of Rape Story Grows
- Daniel Graf's Departure from Twitter May Cause Dark Cloud of PR for CEO