At one point in time, it seemed as if every PR firm was jockeying to score what could be the biggest financial services account in all of the land: Goldman Sachs.
Today we learn that at least one firm is benefiting from Goldman’s image troubles. WPP-owned Public Stategies — led by Dan Bartlett, former counselor to President George W. Bush — has been hired by the firm, reports the New York Post.
The news likely could have leaked because Public Strategies issued a survey to Goldman clients and analysts who cover the company, asking them what they think of the firm.
Moves such as lowering employee bonuses this year and donating $500 million to U.S. small business have done nothing to improve the firm’s reputation.
Goldman’s website lists a number of agencies for global PR support — including Manning, Selvage & Lee and Ogilvy PR — however, no outside firms for North America are listed.
Public Strategies was unavailable for comment as of the time of this post.
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