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Goldman Sachs Hires PR Firm Public Strategies

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At one point in time, it seemed as if every PR firm was jockeying to score what could be the biggest financial services account in all of the land: Goldman Sachs.

Today we learn that at least one firm is benefiting from Goldman’s image troubles. WPP-owned Public Stategies — led by Dan Bartlett, former counselor to President George W. Bush — has been hired by the firm, reports the New York Post.

The news likely could have leaked because Public Strategies issued a survey to Goldman clients and analysts who cover the company, asking them what they think of the firm.

The Post reports Goldman CEO Lloyd Blankfein [pictured] is upset that the company’s well-compensated PR head, Lucas Van Praag, has been the center of criticism as of late.

Moves such as lowering employee bonuses this year and donating $500 million to U.S. small business have done nothing to improve the firm’s reputation.

Goldman’s website lists a number of agencies for global PR support — including Manning, Selvage & Lee and Ogilvy PR — however, no outside firms for North America are listed.

Public Strategies was unavailable for comment as of the time of this post.

RELATED: Richard Wolffe Leaving Public Strategies To Write Obama Book

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