Gowalla, the other Foursquare, allowing for mobile check-ins, etc., has announced that it’s heading to Facebook. The service will terminate at the end of January. The Gowalla blog has said explicitly, “Facebook is not acquiring Gowalla’s user data.” Rather, they will provide users with a way to export their data.
In addition, Facebook tells Techcrunch that the social network isn’t acquiring Gowalla’s technology, but will rather serve as an “inspiration.” The company’s founders Josh Williams and Scott Raymond and a few team members will continue on with Facebook. The site speculates that Gowalla will somehow figure into Timeline when it launches.
Ad Age is also speculating about whether Facebook, definitely in a better position than Gowalla was, will become the “Foursquare killer.” Their story notes that Gowalla had only two million members, but with an IPO in the offing and location-based opportunity to be grasped, Facebook may want to jump back in this arena, post-Place, with both feet. Your thoughts?
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