Hill+Knowlton Strategies has launched Influence Point, a new offering for the agency’s U.S. clients targeting political, financial, and media influencers with online advertising. The H+K research and digital teams have developed a proprietary methodology to serve up display, mobile, and video ads to the niche group of target influentials for a client’s campaign.
According to Hendler, the agency has experience helping clients with online ad buys, but felt it was often being called upon to spend money unnecessarily.
“In the course of managing a variety of influencer-focused campaigns, H+K came up with the idea out of frustration with being forced to make large advertising buys to find a relatively small number of people,” Hendler told us via email. “We’ve identified political, financial, and media based on the types of campaigns that we’ve run — but will look at other opportunities in the future as well.”