HP’s Personal Systems Group out of China has shifted its $1.5 million account from Burson-Marsteller to Edelman, The Holmes Report writes. Edelman already works with the HP division in the EMEA region, North America, and other parts of Asia.
Appleton Learning, a test preparation and tutoring service, has chosen Trevelino/Keller for PR services to raise the profile of the company’s 24-year-old chief executive Glenn Clayton with consumer and business media. The company also has plans to add a franchise division and to expand across the Southeast, and eventually, nationwide.
Data-Systems International, a data management software company for nonprofits and social service companies, has chosen Wall Street Communications for services related to its ClientTrack product. The firm’s marcomms division will work on the account.