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Which Companies Do Social Humor Best?

News flash: Corporate communications don’t have to be dryer than wallpaper and burnt toast, and you don’t need viral videos, scripted scenes or comedic spokespeople to have a little fun with your messaging. We’re all told to “humanize the brand”, and we know that people love a good laugh more than anything, right?

Today Hubspot ran a post highlighting the work of some of their favorite corporate jokesters, and we have to say that we’re encouraged: We’ve been led to believe that PR pros are too uptight to make jokes, but we think Charmin, for example, does a great job with their fearless use of potty humor. Even some inherently humorless tech companies like Intel manage to take a lighthearted approach in making the most of their social media presence.

So tell us, PR folks: How often do you use humor to make your official Twitter, Facebook and Pinterest personas more appealing? We know it all depends on the brand you’re representing, but we love to see well-run feeds that downplay the public’s perception of businesses, especially big ones, as soulless automated marketing machines.

Which company pages and feeds make their brands more approachable? Which do you follow for guidance on how to do humor right?

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