IABC Survey: Email, Intranets More Popular Than Social Media For Employee Engagement

When it comes to communicating with employees, many companies are still using tried and true forms of digital communication.

A new survey released today from the International Association of Business Communicators (IABC) reveals most organizations are using email (83 percent) and intranets (75 percent) to engage employees and foster productivity than social media channels.

Nearly half of employers currently communicate through Facebook, instant messaging, and Twitter. Other findings from the survey include:

Increasing productivity (66 percent) and retaining top talent (65 percent) are the most important goals employers cite to keep employees engaged.

Publishing a formal list of values (74 percent) and using exit interviews with managers (73 percent) are the top practices of survey respondents to sustain an engaging work culture.

Formal or informal employee feedback (77 percent) is the number one way that organizations measure the effectiveness of their employee engagement strategies.

Most top executives do not participate in internal (60 percent) or external (62 percent) social media. Fewer than half the organizations surveyed have policies in place to address employee use of internal and external social media.

Nearly 900 communication professionals participated in this year’s survey, said the IABC.

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