When it comes to publicist pitches, “I’m down for any subject: the weirder, the better,” says Inked editor Rocky Rakovic.

The lifestyle pub, which Rakovic describes as “the outsider’s insider,” goes beyond the world of tattoos in its coverage: fashion, booze, cars and art all find their way into the pages of the mag. “Just think of us sort of like a Maxim [except] everyone in the magazine has tattoos, so it’s like Maxim plus tattoos, minus the articles that they do [on] the very ‘clean’ men’s lifestyle,” he said.

For more details and editors’ contact info, read How To Pitch: Inked. [Mediabistro AvantGuild subscription required]