Journey is AAA’s bimonthly magazine that covers travel destinations both between states and internationally in a manner that appeals to residents of Washington and other Northwestern states. “We’re more of an experiential market than a luxury, high-end shopping audience,” explained editor-in-chief Rob Bhatt.
He also stressed that his team is interested in travel-related PR pitches, especially about local destinations reachable by car, as well as chefs, restaurants and resorts in the Northwest. But, as always, publicists must show familiarity with the publication’s reader base. “There are certain angles that make sense for a Northwestern audience and others that don’t.”
Get more details on PR pitching do’s and don’ts, plus contact info for all editors accepting pitches in How To Pitch: Journey.
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